Everyone following B&T’s ‘Table of Bravery’ knows that M&C Saatchi is currently in the lead of Australia’s most courageous creatives when it comes to stripping off for the Sydney Skinny – and here is the proof that we also walk the talk…
The magazine’s associate editor Niki Waldegrave got naked and wetter than at otter’s pocket with Tim Dormer, who is the ambassador for the event sponsors, Nudie, today to explain what is involved in the third annual swim, taking place at Cobblers Beach, Mosman, on March 1.
The event is all about being courageous, stepping outside of your comfort zone and celebrating all that is beautiful about life. The event is a 900m or a 300m untimed nude ocean swim and all proceeds raised go towards the Foundation for National Parks and Wildlife.
As the major sponsor, nudie are recruiting 100 swimmers to be a part of ‘team nudie’ via an online APP and as part of the team participants will receive a free ticket to the event, a nudie goodie bag plus entry into the nudie wave led by team captain Tim Dormer.
“I love that the event is not about nudity. It’s about feeling comfortable in your own skin in a community of acceptance… and that’s exactly what I am all about. I am ready to do something fun and courageous to kick off 2015!” says Tim Dormer.
Niki is raising $5k to go towards her friend, Amy Watts’ cancer treatment, so to donate please go to http://www.gofundme.com/nikwaldegrave
‘Team Amy’ has taken he world by storm, – Simon Cowell has already put his hand in his pocket and donated $20k to www.holdamyshand.com and other supporters with donations and/or social media include Russell Crowe, Kylie Minogue, Ronan Keating and a myriad of British and US celebrities.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]