Brett Lee Calls “Stumps On Beer” In New Jacob’s Creek Campaign

Brett Lee Calls “Stumps On Beer” In New Jacob’s Creek Campaign
B&T Magazine
Edited by B&T Magazine



As the Australian summer of cricket and conversation around the game reaches its peak, Aussie wine brand, Jacob’s Creek, has today launched a cheeky new campaign to ‘Call Stumps on Beer’.

The campaign is fronted by former Australian international cricketer and fast bowler, Brett Lee, and encourages Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine.

‘Call Stumps on Beer’ shows the cricket legend rolling over full cans of beer with a grass pitch roller while recommending some of his favourite Jacob’s Creek wines to try this Summer.

“Whilst I support having a cold beer whilst watching the cricket, when you’re ready to switch nothing beats a beautiful glass of Australian wine,” said Lee.

“Jacob’s Creek has something for every taste. It’s time to Call Stumps on Beer, friends!”

Brett Lee, recently announced as a Jacob’s Creek Ambassador, has led an illustrious cricketing career, becoming a cult legend in all three formats of the game of cricket.

He is widely regarded as one of the best pace bowlers to have ever played the sport, finishing his test cricket career in 2015 with 310 wickets, and his One Day International career with 380 wickets.

“My love of wine comes from when I used to play Test series and following the Adelaide Test, if we won, we’d go wine tasting in the Barossa Valley,” he added.

“Jacob’s Creek has an amazing heritage and strives for consistent quality in their winemaking. I love to share a glass of wine with family and friends whether it be watching a game, celebrating a milestone, the end of a hard week or to simply stopping and enjoy the moment.”

Pernod Ricard Winemakers global marketing director, Eric Thomson, said, “As cricket season gets into full swing, the campaign creates a chance to encourage Aussies to switch to trying award-winning Jacob’s Creek wines whilst watching a great Australian sport.”

 




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