Brett Lee Calls “Stumps On Beer” In New Jacob’s Creek Campaign

Brett Lee Calls “Stumps On Beer” In New Jacob’s Creek Campaign
B&T Magazine
Edited by B&T Magazine



As the Australian summer of cricket and conversation around the game reaches its peak, Aussie wine brand, Jacob’s Creek, has today launched a cheeky new campaign to ‘Call Stumps on Beer’.

The campaign is fronted by former Australian international cricketer and fast bowler, Brett Lee, and encourages Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine.

‘Call Stumps on Beer’ shows the cricket legend rolling over full cans of beer with a grass pitch roller while recommending some of his favourite Jacob’s Creek wines to try this Summer.

“Whilst I support having a cold beer whilst watching the cricket, when you’re ready to switch nothing beats a beautiful glass of Australian wine,” said Lee.

“Jacob’s Creek has something for every taste. It’s time to Call Stumps on Beer, friends!”

Brett Lee, recently announced as a Jacob’s Creek Ambassador, has led an illustrious cricketing career, becoming a cult legend in all three formats of the game of cricket.

He is widely regarded as one of the best pace bowlers to have ever played the sport, finishing his test cricket career in 2015 with 310 wickets, and his One Day International career with 380 wickets.

“My love of wine comes from when I used to play Test series and following the Adelaide Test, if we won, we’d go wine tasting in the Barossa Valley,” he added.

“Jacob’s Creek has an amazing heritage and strives for consistent quality in their winemaking. I love to share a glass of wine with family and friends whether it be watching a game, celebrating a milestone, the end of a hard week or to simply stopping and enjoy the moment.”

Pernod Ricard Winemakers global marketing director, Eric Thomson, said, “As cricket season gets into full swing, the campaign creates a chance to encourage Aussies to switch to trying award-winning Jacob’s Creek wines whilst watching a great Australian sport.”

 




Please login with linkedin to comment

Brett Lee Jacob's Creek

Latest News

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
  • Technology

Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X

X Corp has been ordered to take down videos of an alleged Sydney stabbing incident until a full court hearing can take place tomorrow. Lead image: Elon Musk mocks Australia’s PM on X, claiming Anthony Albanese he has been ‘advertising’ the social media platform. Albanese said Musk could not lecture Australians about free speech.  Elon […]

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
  • Advertising

Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign

A billboard advertisement for real estate developer Orchard Piper has had a complaint against it upheld by the Ad Standards Community Panel after it was found that sexually exploitative images used in the campaign breached the AANA Code of Ethics. The billboard advertisement promoting a real estate development featured several images, including one of a […]

Entries For Five Decades Of Advertising Graduates Awards Close On Monday
  • Advertising

Entries For Five Decades Of Advertising Graduates Awards Close On Monday

Entries for the QUT Business School’s Five Decades of Advertising awards close on Monday. The competition celebrates 50 years of advertising being taught in Australian universities and will identify an outstanding advertising graduate who made a significant impact on the industry in each of those five decades. QUT offered the first university program in 1974, […]

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
  • Marketing

Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal

Just five years ago, Australia’s female Rugby Union team was still utilising chocolate fundraising boxes to go on tour. Now, three years after first signing, Cadbury Australia has elevated its commitment to the team, signing on as the Principal Partner for the next six years. Lead image: L-R – Wallaroos Eva Karpani, Piper Duck, Director […]

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
  • Marketing

Campire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
  • Advertising

Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
  • Campaigns

Connect Hearing ‘Sounds Good’ Platform Via Bread Agency

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
  • Marketing

Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media Partners With Mad Paws To Support Advertisers
  • Advertising

Fur Media Partners With Mad Paws To Support Advertisers

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
  • Campaigns

MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.