Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie.
In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with a QR code they can scan to buy or rent the movie to watch while they enjoy their meals at home.
The campaign is live in Sydney and Melbourne and 20,000 Batman branded QR code bags will be part of the activation. Consumers can watch the movie on the Apple TV app, Amazon Prime Video, Microsoft Store, YouTube Movies, Google Play Store, Telstra TV Box Office, Fetch, and Cinebuzz On Demand.
Roadshow Films marketing manager, Lachie Mackay, said: “We were eager to engage with consumers directly in their homes in a really unique way and the activation achieves this.”
Blobfish International CEO, Nic Cann, said: “You can’t fault the engagement we can provide to reach a customer in the comfort of their own home, one of the many new and innovative ways that sampling can engage with consumers and an industry first for the film industry.
We were so thrilled to bring this fun campaign to life with Roadshow Films, especially since it’s so relevant – who doesn’t love a good movie alongside a delicious meal?
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