Icon Agency appointed public affairs specialist, Benjamin Haslem as director of Media and Public Affairs.
His experience in issues management, government relations and high-level media training will see Haslem become a key driver of Icon’s Reputation division, helping clients with corporate communications and reputation management.
Icon, managing director, Joanne Painter lauded Haslem’s addition to the Icon team.
“We are delighted to welcome Ben to Icon. His expertise and experience at high levels of corporate and public affairs are a valuable asset that aligns very well with Icon’s portfolio of work and clients,” Painter said.
“Ben’s appointment deepens the bench of our Reputation team, which is capably led by another experienced ex-journalist, Mark Forbes.
“We’re also pleased to add Ben’s ‘can do’ attitude and positivity to our team. Ben’s presence in the Sydney office cements our place as a national agency, as we continue to consider opportunities for future expansion.”
Haslem has previously co-founded and led two leading public affairs firms, and boasts more than 30 years of experience as a journalist and communications expert, specialising in corporate communications, issues management, and government relations. He was also a journalist for The Australian for a decade, working as a federal and Victorian political reporter and High Court correspondent.
Haslem was also previously CEO of leading independent Sydney public relations and government relations firm, Jackson Wells Morris, before co-establishing his own public affairs business of 10 years, Wells Haslem Mayhew.
Haslem will be based in Icon’s Sydney office, though his role as a senior advisor and media training expert will see him take on Australia-wide responsibilities as Icon continues to expand its national footprint.
Haslem praised Icon’s track record of impactful work and oj his appointment said: “I’m very excited to join one of Australia’s foremost agencies. Icon has a great history of communications campaigns that make a real difference,” he said.
“Icon’s strong portfolio of government and reputation management work is a great fit for my experience and skill set. I look forward to working with the team and tackling challenging communications projects.”
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]