Pilot, an Australian platform dedicated to advocating for, and providing, better healthcare for men, has announced its continued partnership with rising MMA star, Jack Della Maddalena, as he steps into the octagon at UFC 290 in Las Vegas for International Fight Week.
Following their successful collaboration for Della Maddalena’s victory in Perth earlier this year, Pilot is proud to continue to support Jack’s career, while raising awareness, and providing resources and support, to empower men across Australia to reclaim their confidence through their health.
Although Della Maddalena is one of Australia’s most prominent MMA fighters, walking out onto the octagon to put on a show always comes with a side of nerves and pressure — feelings that can be paralleled to the sexual performance anxiety that men face daily.
Della Maddalena is a true representative of the humble, everyday Aussie bloke, Jack understands the various health challenges and vulnerabilities that men can struggle with, and through working with Pilot, he hopes to inspire them to take charge of their health and leave the fear of judgement behind.
Pilot’s in-house production team flew over to Perth to meet with Jack and create an ad about male sexual dysfunction that would resonate with Aussie blokes. In the ad, Pilot and Della Maddalena personify the issue at hand by showing what the MMA star does best – fighting – in hopes of inspiring Aussie men to take action and fight for their health.
Instead of punching down on men who are suffering from sexual dysfunction, Pilot uses a lighthearted and humorous approach to tackle the issue while Della Maddalena personifies how difficult it can be on a bloke’s self esteem.
Della Maddalena said, “It’s important to talk about stigmatised men’s health conditions openly to show Aussie men that they’re not alone in dealing with these issues. Adding some humour to these discussions is a great way to get more attention and lighten the mood when these topics are discussed”.
Together, Pilot and Della Maddalena want to open the dialogue around the importance of men taking charge of their physical, mental, and emotional health without hesitation or shame.
