ARN’s commercial Hip Hop and R&B station, The Edge 96.ONE has appointed Mango Communications, part of DDB Group, as its PR agency.
Mango is now responsible for supporting The Edge96.ONE across PR and will handle the roll out of a highly anticipated rebrand.
The campaign will see Mango Communications drive rapid brand awareness around the new proposition, amplifying the launch and sustaining the momentum through content and talent-led conversations.
The Edge is known for its connection to young audiences and strong presence in the digital space. The brand has identified the opportunity for potential expansion and growth in Australia’s under-served contemporary youth space, with further details regarding the rebrand to come.
In addition to the upcoming rebrand, The Edge has put together a new team of inspiring leaders, content makers, culture creators and out-of-the-box thinkers. There will be key staff announcements, alongside the talent announcements in coming weeks.
“We are excited to be working with Mango at such a pivotal time for The Edge,” said The Edge general manager, Emily Copeland (featured image).
“Our rebrand will be bolstered by Mango’s diverse range of expertise, national team, and progressive strategic and creative approach. We can’t wait to launch this exciting offering with Mango by our side.”
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