Are Media Launches Beauty & Parenting Boxes As Part Of Strategic Focus On Ecommerce

Are Media Launches Beauty & Parenting Boxes As Part Of Strategic Focus On Ecommerce
B&T Magazine
Edited by B&T Magazine



Are Media has launched its first-ever beauty and parenting Summer Essentials product boxes, as part of the content company’s strategic focus on eCommerce.

The boxes, available for purchase via Are Media’s leading eCommerce destination, Hard to Find, see the company leverage the strengths of its omnichannel brands in the direct-to-consumer space.

The first three boxes, released just in time for the festive season, feature products designed to appeal directly to the company’s extensive parenting and beauty network. Are Media’s beauty network has 165,000 members, more than 450,000 reviews and 250,000 monthly users. The Bounty parenting network has 148,000 members, more than 5,000 reviews and 250,000 monthly users.

Major sponsors of the inaugural boxes include beauty providers Clemence Organics, Plunketts Pharmaceuticals, Tribe Skincare, and Hair Capsule, and parenting brands Meeraboo, Aaina & Co, Ninja Mama, and Kakadu Plum Co, among others.

The brand partners have supplied approximately 500 products each to include in the boxes, that will be featured in a product package integration across the entire Are Media network with print, social and digital campaigns, including beautyheaven, Bounty, BEAUTYcrew, Marie Clare, Woman’s Day, Who, New Idea, Take 5, TV Week, Elle and Now to Love.

Hard to Find Founder, Erica Stewart said: “Our significant community of more than 300,000 beauty and parenting members, plus the millions of female consumers we reach through the wider Are Media network, are looking for new product recommendations that are seasonal, on-trend and that feel like a gift-to-self.

“They also rely heavily on our trusted experts to deliver product offerings in line with their needs.

“These audiences really provided us with the opportunity to launch our exclusive shopfronts on Hard to Find, and to offer physical boxes for users to enjoy the latest and greatest products. For brands, it’s an opportunity to integrate their products into a large and engaged audience.”

The Parenting Summer Essentials box and two Beauty Summer Essentials boxes contain a range of beauty and parenting must-haves, including jewellery, eye masks, discount vouchers, skincare goodies, product samples and more, and are available now from Hard to Find.




Please login with linkedin to comment

Are Media

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]