Are Media has launched its first-ever beauty and parenting Summer Essentials product boxes, as part of the content company’s strategic focus on eCommerce.
The boxes, available for purchase via Are Media’s leading eCommerce destination, Hard to Find, see the company leverage the strengths of its omnichannel brands in the direct-to-consumer space.
The first three boxes, released just in time for the festive season, feature products designed to appeal directly to the company’s extensive parenting and beauty network. Are Media’s beauty network has 165,000 members, more than 450,000 reviews and 250,000 monthly users. The Bounty parenting network has 148,000 members, more than 5,000 reviews and 250,000 monthly users.
Major sponsors of the inaugural boxes include beauty providers Clemence Organics, Plunketts Pharmaceuticals, Tribe Skincare, and Hair Capsule, and parenting brands Meeraboo, Aaina & Co, Ninja Mama, and Kakadu Plum Co, among others.
The brand partners have supplied approximately 500 products each to include in the boxes, that will be featured in a product package integration across the entire Are Media network with print, social and digital campaigns, including beautyheaven, Bounty, BEAUTYcrew, Marie Clare, Woman’s Day, Who, New Idea, Take 5, TV Week, Elle and Now to Love.
Hard to Find Founder, Erica Stewart said: “Our significant community of more than 300,000 beauty and parenting members, plus the millions of female consumers we reach through the wider Are Media network, are looking for new product recommendations that are seasonal, on-trend and that feel like a gift-to-self.
“They also rely heavily on our trusted experts to deliver product offerings in line with their needs.
“These audiences really provided us with the opportunity to launch our exclusive shopfronts on Hard to Find, and to offer physical boxes for users to enjoy the latest and greatest products. For brands, it’s an opportunity to integrate their products into a large and engaged audience.”
The Parenting Summer Essentials box and two Beauty Summer Essentials boxes contain a range of beauty and parenting must-haves, including jewellery, eye masks, discount vouchers, skincare goodies, product samples and more, and are available now from Hard to Find.
