Are Media Is Giving Away $1 million In Advertising To Organisations Working To Solve Women’s Homelessness

Are Media Is Giving Away $1 million In Advertising To Organisations Working To Solve Women’s Homelessness
B&T Magazine
Edited by B&T Magazine



Are Media has announced a major pro bono initiative through the launch of the Change AREgenda Foundation, giving away $1 million in advertising to organisations working to solve women’s homelessness, while pressuring governments to fund more housing.

As part of its commitment to advocate for women and create meaningful change, Are Media has already successfully campaigned against the Tampon Tax, Elder Financial Abuse and, most recently, to criminalise coercive control.

With an NSW state election due in March 2023, Are Media will fund four amounts of $250,000 in advertising and creative support for not-for-profits, services, and fundraising groups working to solve women’s homelessness to bring this important issue front and centre with the government.

The initiative is part of Are Media’s “Unhoused” campaign, which advocates for safe homes for Australian women and aims to help drive $7.6 billion in funding.

The campaign petition has so far gathered 38,000 signatures demanding governments commit a major funding boost to social and emergency housing in Australia.

The $1 million in advertising from Are Media, which houses Australia’s largest portfolio of women’s magazines, digital properties, and social media networks, will help create campaigns to support a safety net against homelessness caused by domestic violence, relationship breakdowns or poverty.

There are four streams of available funding with up to two recipients per stream.

Including:

  • FUNDRAISING GROUPS – $250,000 in advertising and creative support for up to two recipients.
  •  ADVOCACY GROUPS – $250,000 in advertising and creative support for up to two recipients.
  •  SERVICE PROVIDERS – $250,000 in advertising and creative support for up to two recipients.
  • YOUTH SERVICES – $250,000 in advertising and creative support for up to two recipients.

Are Media. Commercial director, Andrew Cook, said: “As part of the Unhoused initiative so far, Are Media has developed a significant government relations and marketing campaign across all its owned properties highlighting the plight of Australia’s unhoused women and seeking government action.

“Editorial features with real stories from homeless women have appeared across our magazines and social platforms to help drive the agenda.

“We feel strongly that this issue needs urgent attention – and funding – from the government as many women are placed in a situation of homelessness through no fault of their own. We will continue to advocate for these vulnerable women, and we are delighted to provide these groups with advertising funding to help bring about genuine change.”

Women over the age of 55 are the fastest-growing Australians experiencing homelessness, with most homelessness hidden from the public because it occurs in boarding houses, crisis accommodation, overcrowded dwellings or couch surfing.

An Are Media poll found that 35 per cent of women believed they could become homeless, citing domestic violence, financial hardship, divorce, job loss or mental illness as leading contributing factors.

Eligible groups are encouraged to apply here from September 30 to December 30 2022. Successful funding applicants will be notified by December 18 2023, and media provided by Are Media, will be available from February 1, 2023, until the end of December 2023.




Please login with linkedin to comment

Are Media

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]