Are Media CEO, Jane Huxley, has announced an expanded executive leadership team, with new roles and digital transformation and ecommerce skills as part of the company’s strategy to become an omnichannel media company with a key focus on its content commerce capability.
The executive leadership team will be joined by Agnieszka Hatton, in the newly created role of director, content and commercial; Erica Stewart as director of business development; and Veronique Maury as general counsel.
L-R: Erica Stewart, Agnieszka Hatton, Leisa Williams, Andrew Cook, Jane Huxley, Dan Tisi,
Ian McHutchison, Sally Eagle, Marena Paul, Veronique Maury
Hatton joins Are Media with 20 years’ senior executive experience in data analytics, transformation, strategy, customer experience and marketing. Most recently, she was vice president of data and analytics at global technology company SafetyCulture.
Hatton has also worked with Commonwealth Bank as head of business insights and analytics, head of customer experience at Vodafone Australia, head of transformation at Westpac, and director data analytics at Deloitte, among other senior roles at Capgemini and Telstra.
In her new role, Hatton will lead the content creation function with all publishers, across homes, women’s lifestyle, weeklies and digital, reporting to her. She will be responsible for developing and driving the overarching content strategy for Are Media, and developing a commercial strategy using insights and data, with a focus on bridging between traditional and new business models.
Stewart is the Founder and CEO of hardtofind.com.au, which was acquired by Are Media in March 2022. She also founded Juuni.com, an organic tampon and pad subscription service.
In her new role, Stewart will lead Are Media’s new business development team that now includes audience development (social, search and email), syndication and epublishing, content commerce (affiliate and marketplace) and beauty and bounty. In partnership with Are Media’s content teams, she will be responsible for growing audience, diversifying revenues, and incubating and developing businesses and communities.
Maury joins Are Media from the Seven Network where she was senior legal counsel
and she has also worked in senior legal roles at News Corp Australia, Foxtel Group and in top tier and boutique private practice.
Agnieszka, Erica, and Veronique’s appointments now round out the executive leadership team and position Are Media well to realise our ambitions as Australia’s leading omnichannel media company. We have a premium portfolio of the strongest and most enduring media brands for women in the country that have already established themselves as successful digital brands. Now we also offer cross channel partnerships, ecommerce and social commerce, branded experiences and events, native content and deep creative integration for brands and consumers,” Jane Huxley said.
“As Australia’s leading content creators for women, I’m excited to see where our new team can take Are Media in the future.”
Hatton, Stewart and Maury join Are Media’s existing executive leadership team of Leisa Williams as head of people, culture and workplace Andrew Cook, director of sales; Sally Eagle, customer director; Ian McHutchison, director of operations; Marena Paul, director of finance, and Dan Tisi, director of technology.
All three appointments are effective immediately.
Please login with linkedin to commentAre Media
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]