Apple’s New Airpods Ad (Featuring Flume) Will Be The Most Fun You Have All Week

Apple’s New Airpods Ad (Featuring Flume) Will Be The Most Fun You Have All Week

Apple has unveiled its latest work flogging its (slightly too expensive) Airpods and, it has to be, said it’s some of the tech giant’s best work in a long time.

Called “Snap”, the spot’s the work of Apple’s creative agency (when it’s not in-housing) TBWA\Media Arts Lab.

It even comes with an Aussie feel, with Flume offering up his The Difference for the soundtrack.

The spot follows a young woman (LA dancer Matilda Sakamoto) walking through a city by day and dancing through it at night.

Although difficult to spot, the ad aims to show the Airpod’s transparency mode and active noise cancelation mode  – the former allows you to hear what’s going on around you, while the latter blocks out the sounds of the world.

Check out the wonderful fun below:

 

 

 

 




Please login with linkedin to comment

Ad campaigns Apple

Latest News

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]

TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
  • Media
  • TV Ratings

TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife

It was a good night for lovers of farming and love last night as all-new Farmer Wants a Wife hit the screens. The show was welcomed back with open arms and open eyes by the Aussie viewing public, picking up a total TV national reach of  2,260,000. Seven News was the show with the highest reach […]