Analytic Partners, the global leader in marketing measurement and optimisation, has introduced new product enhancements to enable marketers to forecast return on investment in real time.
Brands will now be able to adjust business assumptions on the fly to reflect the reality of today’s difficult and complex economic conditions. Using the updated GPS-E platform, brands can re-run and optimise their plans to accommodate these dramatic shifts, with recommendations ready in minutes, rather than days.
The self-serve platform will now provide:
- Increased speed of multi-dimensional analysis: Richer algorithms turn around varying scenarios with multiple external factors (consumer price index, gas prices, unemployment, category trends, stock market indices, home prices, interest rates, mortgage rates) and varied objectives in minutes.
- Enhanced execution-level insights: Harness richer, tactical, and placement-level. recommendations for day-to-day decision-making and scale within a cookieless future.
- Proactive planning with collective intelligence: Enrich analysis and planning with metadata from previous economic downtowns.
- Integrated brand health metrics for short-term and long-term impact on KPIs: Gain access to enhanced brand health metrics to measure the impact of brand marketing activities today and in the future.
- Pricing analytics for optimal advertising mix: Optimise media and advertising spend to offset inflation pricing changes.
- Privacy-safe data for future-proofing: Ensure marketing measurement and optimisation programs meet data regulatory requirements.
Analytic Partners’ managing director of Australia Paul Sinkinson (pictured) said: “While cuts are never ideal, for marketers who need to maximise remaining budgets and protect ROI, it is essential to evaluate all potential scenarios at a speed that matches market changes.
“We’re helping marketers leave no stone unturned by providing speed, context and confidence in their decision making. With increased fuel prices, high inflation, and a looming recession, plus the long-term supply chain impact of Covid, there’s never been a more imperative time for brands to understand how to seek greater efficiencies and improved results.”
Analytic Partners’ proprietary algorithms and end-to-end platform enable brands to go from an analytical historical report card to actionable context. It creates the ability to proactively forecast, budget, and optimise business plans using a forward-looking, multi-dimensional analysis.
