Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani.
The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek story of how the Love Machine (Malani) came to be.
amaysim Chief Marketing Officer, Renee Garner, says the decision to create the music video was prompted by a huge amount of positive feedback from customers.
“Our customers loved the Love Machine cover, by Joji Malani, featured in our recent camapaign so much that they were contacting us requesting the full version of the song. amaysim is known for showing our customers crazy customer love, so in the spirit of big love we decided to go one better and create a Love Machine music video for our customers to enjoy.”
“Having landed on this awesome song for the Little Sim, Big Love brand platform, we were stoked to bring the Love Machine to life further in a music video. Working with amaysim, Joji Malani and our other partners we had a lot of fun on set, capturing the magic of the song and more of the love from amaysim to their customers.” said Luke Martin, Head of Product, 72andSunny
Shot in Sydney under strict COVID-19 regulations, the new Love Machine track and video will be promoted as part of amaysim’s fully integrated rebrand campaign which encompases TV, social, digital and PR.
Creative: 72andSunny Sydney
Director: Colin Renshaw @ T&DA
VFX & Post production: Alt.vfx
Music supervisor: Chris Chalmers
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