Amaysim Builds On Success Of Little Sim, Big Love Rebrand With Love Machine Music Video Via 72andSunny Sydney

Amaysim Builds On Success Of Little Sim, Big Love Rebrand With Love Machine Music Video Via 72andSunny Sydney
SHARE
THIS



Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani.

The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek story of how the Love Machine (Malani) came to be.

amaysim Chief Marketing Officer, Renee Garner, says the decision to create the music video was prompted by a huge amount of positive feedback from customers.

“Our customers loved the Love Machine cover, by Joji Malani, featured in our recent camapaign so much that they were contacting us requesting the full version of the song. amaysim is known for showing our customers crazy customer love, so in the spirit of big love we decided to go one better and create a Love Machine music video for our customers to enjoy.”

“Having landed on this awesome song for the Little Sim, Big Love brand platform, we were stoked to bring the Love Machine to life further in a music video. Working with amaysim, Joji Malani and our other partners we had a lot of fun on set, capturing the magic of the song and more of the love from amaysim to their customers.” said Luke Martin, Head of Product, 72andSunny

Shot in Sydney under strict COVID-19 regulations, the new Love Machine track and video will be promoted as part of amaysim’s fully integrated rebrand campaign which encompases TV, social, digital and PR.

Credits

Client: amaysim
Creative: 72andSunny Sydney
Director: Colin Renshaw @ T&DA
VFX & Post production: Alt.vfx
Music supervisor: Chris Chalmers

 

Please login with linkedin to comment

Amaysim

Latest News

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]