B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Airline Lampoons Embarrassing Dads On Holidays, Launching Its Own “Dad’s Club”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Airline Lampoons Embarrassing Dads On Holidays, Launching Its Own “Dad’s Club”
Campaigns

Airline Lampoons Embarrassing Dads On Holidays, Launching Its Own “Dad’s Club”

Staff Writers
Published on: 16th August 2023 at 10:48 AM
Staff Writers
Share
2 Min Read
SHARE

According to a study of 1000 passengers who fly British budget airline EasyJet, one of the most embarrassing things about a vacation on the continent is the apparent behaviour of dads!

The study found most-embarrassing vacationing dad faux pas included snoring by the pool, rocking socks and sandals and overdoing it at the all-you-can-eat buffet.

Enter a new campaign for the airline that plays on a hotel’s traditional ‘kid’s club’ but this time it’s a club for embarrassing dads and kids who need some time away.

According to EasyJet the club actually exists at one of its Spanish hotels on the Costa del So – the Holiday World Polynesia in Benalmádena.

The promo video, fronted by comedian Omid Djaliliedian, spoofs dad’s holiday loves including air guitar tuition, bad dancing and frisbee throwing.

The spoof spot was created by London agency Taylor Herring PR. Check it out below, although B&T does warn it arguably carries clichéd tropes of men that are probably best left in the 70s.

Commenting on his appearance in the work, Djaliliedian said, “It’s a rite of passage for us dads to embarrass our kids. It comes with the job. So I’m very proud to have teamed up with EasyJet Holidays to unveil a new club just for dads. A safe space to learn how to throw a frisbee, dance without pulling a muscle and crafting brilliant jokes for the 21st century.”

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: easyjet
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?