Christy Peacock has been appointed to the role of executive creative director at BCM.
Peacock joins Brisbane-based creative, media and digital independent BCM after a 3-year stint in the same role at TBWA/NZ, where he helped drive key client, ANZ Bank to the number one preferred brand in the market.
Prior to TBWA, Peacock was ECD at Sydney independent Joy, producing high profile work for Nike, SBS and Subaru.
Before that, he was creative director at Fallon USA, working as head of art and creative lead on Cadillac North America and The Cosmopolitan of Las Vegas, among others.
On his new role at BCM, Peacock said: “BCM are on a clear trajectory.
“They understand the importance of data and how it can leverage great creative thinking for truly engaging outcomes.
“They already have a great team around them and when you combine this with the fact that they are one of Australia’s largest independent creative companies that’s run by a couple of really nice chaps, joining the team was a no brainer.”
“I’m looking forward to a long and successful future partnering with the guys at BCM”.
BCM agency partner Phil McDonald said: “Paul and I have known Christy for a while now and have many mutual mates, so when we knew he was on his way back to Brisbane we thought it was only fitting that he joined us.
“He is a world-class creative leader and we have no doubt he will drive our creative product to another level and add real value to our clients and their brands”.
Peacock arrives on the back of the appointment of Chris Platt in December last year, as director of media and engagement from his MD role at Universal McCann.
As well as the arrival of Phil McDonald who joined as a shareholder and partner in July, from the position of regional CEO of WPP agency, Y&R.
BCM agency partner Paul Cornwell said: “With Phil, Chris and now Christy, BCM has some world-class thinkers at the helm.
“We are incredibly well positioned to continue our growth and widen our offering to clients looking for both outstanding creative and media engagement”.