Adobe Analytics Adds Mobile App

Adobe Analytics Adds Mobile App
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Adobe is introducing a mobile app for Adobe Analytics, to provide a new way for users to experience the product and gather insights.

Commenting on the new product, Adobe’s director of product management John Bates said the new solution offers a way for businesses to provide accurate data-driven insights on the go.

“There is a common problem that exists in all organizations; Whether it is a large global brand, a specialty retailer, or a government agency, teams are struggling to equip senior leaders with useful data,” he said.

“With limited analyst resources, ad hoc requests cannot be fulfilled in a timely fashion, and teams rely instead on static dashboards with outdated or incomplete data. The lack of actionable insights is more problematic than ever, as organizations deal with a rapidly changing environment that requires fast decision-making.”

The app is powered by Adobe’s AI solution Adobe Sensei to notify users of unusual spikes and dips and has been designed to allow use across multiple verticals.

“Interactive insights, customized to individual needs, are accessible within just a few taps. Users are provided a real-time pulse on what is happening in their business, with an ability to self-service. For analysts, they curate a set of metrics one time and can significantly reduce the need for one-off requests. It is data democratization at its best,” Bates added.

“With Adobe Experience Platform, the app is also the first-of-its-kind to deliver a comprehensive view of customer journeys, from web and mobile, to in-store signals and call centers. It empowers users to take immediate action on how they operate their business, and drives success in customer experience management (CXM).”

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