Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced the Association for Data-driven Marketing and Advertising (ADMA) has chosen Tealium as part of its digital transformation program.

“At ADMA, we set a goal to be the leaders in data-driven marketing so we need to be ahead of the industry in terms of adopting best practices and implementing technology that will allow us to market the way we need to. We chose to work with Tealium as we believe it has the capabilities we require to deliver a single customer view and profile which forms the bedrock of true one- to-one marketing,” said Jodie Sangster, CEO at ADMA.

Using Tealium’s enterprise tag management and customer data solutions, ADMA will capture website data and use it for real-time segmentation, leveraging it across marketing channels like email, mobile, retargeting and social.

Tealium products will make a significant difference in transforming ADMA communications, driving more relevant content and communications to ADMA members and the industry as a whole.

“This transformation is complex – using data, cutting-edge technology, and skilling the team to use it is quite a challenge but ADMA will ensure that it shares all its learnings for the benefit of the industry,” said Sangster.

“Tealium is vendor agnostic – we work with, complement and enhance over 1000 different technology vendors straight out of the box,” said Eyal Mekler, managing director Tealium Australia and New Zealand. “A smarter data feed via Tealium makes all solutions in the martech stack perform better.”

“We’re very excited to be working with Australia’s leading association for marketing, advertising, analytics and media, and providing tools and expertise to help them on their journey” he said.