Independent podcasting company Acast is rolling out a new campaign ‘Why I Podcast’, celebrating the many positives of podcasting and coinciding with International Podcast Day on September 30.
In an attempt to champion podcasting and inspire new creators, Acast is tapping into the minds of its podcasters and advertisers from around the world to find out what podcasting means to them.
A new editorial series, Why I Podcast will feature interviews on Acast’s blog over the coming weeks with podcasters from across the Acast Creator Network — including Better Than Yesterday, The Guilty Feminist, Se Regalan Dudas, Game of Roses, Somna med Henrik, They Walk Among Us, and La Balado de Pauchon.
Creators will share why podcasting appeals to them as a medium, the impact it’s had on their lives, together with feel-good stories about their personal journeys in podcasting.
Listeners to Acast podcasts across the globe will also hear directly from some of their favorite podcasters such as Loose Units and The Self Love Club, championing the power of podcasting, with stories dynamically inserted across Acast’s catalog of podcasts.
Alongside the interviews and audio content will run a supporting social media campaign, featuring both the creators and also advertisers at media agencies for heavyweight brands as McDonald’s and Airbnb. They’ll discuss the benefits podcasting has brought to their businesses, and why it is an essential channel in their marketing strategies.
The campaign is also designed to encourage people who might be considering picking up the mic to get involved in podcasting, and offers new podcasters six months free of Acast’s ‘Influencer’ plan using the code ‘WHYIPODCAST’.
Lizzy Pollott, SVP of marketing, communications and brand at Acast, said: “Podcasting is awesome, and Acast is home to 66,000 shows, each with its own unique story. For International Podcast Day, we wanted to share what drove our podcasters to pick up the mic in the first place, what keeps them podcasting, and what they themselves love about this beautiful medium.
“We’ve also worked with thousands of brands over the years to bring their messages to hundreds of millions of listeners. Their ad dollars allow our creators to keep doing what they do best, so we also wanted to share what makes our advertiser partners tick — and why they come back to podcasting again and again.”
Acast’s Why I Podcast campaign will launch from September 30 (International Podcast Day) and continue throughout the coming months.
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]