MediaCom Melbourne’s former boss Phil Phelan has resurfaced at SapientNitro as national head of strategy.
A spokesperson for SapientNitro said the role was newly created.
Paul Bennett, national managing director at SapientNitro, said: “Phil is a senior practitioner with a great range of brand, digital and analytical experience and capabilities.
“I am delighted that he is joining us, and as a member of our leadership team, will strengthen the new SapientNitro proposition and our ability to drive thought leadership within the senior levels of our clients.”
Phelan (pictured) added: “I didn’t hesitate to accept the offer to join SapientNitro and become one of their idea engineers. They are truly pioneering a new agency model, where breadth of experience such as mine is the norm.”
Phelan announced his departure from MediaCom Melbourne where he was managing director in February.
At the time it was not clear what Phelan’s next move would be.
“After a rewarding 15 year career in media it’s time for me to apply myself to new challenges,” he said in the announcement.
