Carat launches in Brisbane
Carat has extended itself to Queensland, opening up a Brisbane office to provide more clients with the agency’s tools, thinking, resources and experiences.
Gabriela Merrick (pictured with Simon Ryan) has been also promoted to become managing director for Carat Brisbane.
Check out the full release below.
"Carat completes national presence with launch in Brisbane
Carat has extended its Australian presence, launching into the Queensland market to become a truly national agency.
The launch of Carat Brisbane will provide current and prospective clients with the agency’s global tools, thinking, resources and experience. Furthermore, the agency has integrated digital experts within every client service team and expanded the agency’s strategic resources by tapping into Carat’s 25-strong national strategy team.
Carat Brisbane launches with staff transitioned from fellow Dentsu Aegis Network media agency
Mitchells, with clients including Super Retail Group, Tatts Group, Super A-Mart, CUA and Flight Centre and the recently won Gourmet Garden.
Gabriela Merrick has been promoted to become Managing Director for Carat Brisbane.
Simon Ryan, CEO of Carat Australia & New Zealand, said: “At Carat we are focused on our mission to
Redefine Media – to do more than simply deliver media value for our clients, to build business value for our clients through media. We’re pleased to now be able to do this on a national scale, with a team experienced in the Brisbane market and under Gab’s leadership.”
“Gab comes to the role after 11 years with our group, most recently as General Manager of Mitchells
Queensland. She is known and respected throughout the Queensland industry and will be an integral part of Carat’s national executive team moving forward.”
“Our ongoing focus is to continue to invest in our strategic offering, to ensure that our influence in the market is backed by a strategically-led and innovative team that delivers powerful and effective ideas for our clients. We have one of the largest strategic footprints in the region with a 25-strong team headed by Gavin Ashcroft as well as the strategic resources of Carat globally, which translates to effective and powerful campaigns for our clients.”
Luke Littlefield, CEO of Dentsu Aegis Network Australia & New Zealand, said: “The opening of a
Brisbane office is the latest in a series of significant achievements for Carat that have led to its strengthened market position and Australia’s newest $1 billion agency. With an experienced and skilled national leadership team in place under Simon’s management, we are confident in Carat’s ability to continue to grow and to cement its leading position in Australia and New Zealand.”
Gabriela Merrick said: “Our people are excited to become part of Carat’s global network after a lengthy induction into the Carat way of working over the past few months, and I am proud to be at the helm of the agency’s launch in the Queensland market. Our clients will continue to have the benefit of our team’s local knowledge, with the added resources of Carat throughout Australia and more broadly around the world.”
The expansion into Brisbane comes at a pivotal time for Carat, with Simon Ryan appointed as
National CEO last year and putting in place a national leadership team including National Strategy
Director Gavin Ashcroft, National Digital Director Sarah James, and National Head of Investment & Partnerships Paul Brooks.
The agency is on an upward trajectory having recently won key clients in Mastercard, Sara Lee and L’Oreal, as well as being reappointed by long-term client Mondelez. The agency has an impressive track record when it comes to new business, having won 21 of the 25 pitches it has been part of in the past three years.
Kenny Stewart, a member of Dentsu Aegis Network’s executive leadership team, remains as head of the Brisbane office for the group, which also includes performance marketing agency Columbus, PR agency Haystac and lifestyle marketing business Team Epic."
Please login with linkedin to comment
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.