Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Canon is set to capture all the action of the 2024 Cliff Diving Championships. Meanwhile, Carsales has solidified its connection with storm-based teams.
Lead Image: Harry Grant (Melbourne Storm) and Liz Watson (Sunshine Coast Lightening).
Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world.
B&T unpacks all the latest news in sports sponsorship below!
Sunshine Coast Lightening x Carsales
Having had a long-standing relationship with the Melbourne Storm, Carsales has extended its connection with the sporting world, signing a new deal to secure the classifieds company’s logo in the prime front position of the Sunshine Coast Lightening’s netball bibs. Several fan activations, including during a tactical time-out at each home game, will also be rolled out across the season.
Both teams are part of the Storm Group family, so Storm captain Harry Grant and Lightning’s Australian Diamond representative Liz Watson were on board to announce the launch.
View this post on Instagram
“It’s a privilege to be partnering with Lightning, and we’re proud to support these incredible athletes as they inspire the next generation of female sporting talent,” said Rafael Constantinou, EGM marketing of carsales. “At carsales, we’re passionate about supporting sports in all its forms, and this partnership is a perfect fit. It’s a testament to our shared values of excellence, teamwork, and dedication to drive positive change”.
Canon Australian X Redbull 2024 Cliff Diving World Series
This week, Canon Australia announced its new partnership with Red Bull Australia 2024 Cliff Diving World Series, seeing the brand become the official camera partner for the final to be held in Sydney this year. Combining the world of action sports and the need for high-tech camera technology to capture adrenaline-fuelled moments, Canon and Redbull aim to work together to support the professional cliff-diving community and inspire content creators.
“Canon Australia is thrilled to be the Camera Partner for the 2024 Red Bull Cliff Diving World Series Final. This partnership is an official recognition of Canon’s journey with Red Bull Australia, who have used our gear to capture epic sporting moments, including Rhiannan Iffland’s Sydney Harbour helicopter dive in 2022,” said Natalie Le Coic, senior manager – marketing communications at Canon Oceania.
“The brand synergy is clear in terms of the alignment between the world of action sports and the need for cutting-edge camera technology to capture electrifying moments. Together, we aim to support our professional community and inspire the next generation of content creators”.
Adelaide Thunderbirds x Here For The Game
The latest in a long list of teams to partner with anti-gambling initiatives, Netball’s Adelaide Thunderbirds have signed on as the newest partner of the South Australian State Government’s Here For The Game campaign.
The Thunderbirds join Adelaide United FC, Adelaide Crows, Adelaide 36ers, and the Adelaide Giants to oppose sports betting sponsorships and highlight the risks it can pose to individuals and the community.
As part of the team’s season launch last week, a new iteration of the ‘Here For The Game’ campaign featuring Thunderbirds captain Hannah Petty alongside other Here For The Game ambassadors. The “Don’t Let Betting Spoil Sport” campaign juxtaposes players’ excitement and passion for their teams’ achievements with the common remorse gamblers can have over their negative betting outcomes.
“We are a club that has our fans at its heart, and we want them to know that all the best aspects of sport are our great game itself and being here with us in the moment, not what might be happening on a sports betting app,” said Adelaide Thunderbirds CEO, Bronwyn Klei.
Fitzroy Football Club x Young Henrys
Young Henrys Brewing and Fitzroy Football Club have joined forces to launch Fitzroy Draught, a collaborative beer now pouring in venues across Melbourne.
The clean and crisp lager is crafted for sinking a few cold ones with your mates before watching the mighty Roys on those chilly winter weekends.
Following on from their collaborative t-shirts that sold out in record time on first release last season, Young Henrys and Fitzroy Football Club were excited to bring Fitzroy Draught to the local pub and give the fans a taste of their epic partnership, now in its second year. Using the same artwork by illustrator Sindy Sinn, Fitzroy fans can cop an eyeful of the vibrant design splashed across the tap bank, now synonymous with both brands.
Each venue that pours the beer will receive an extra keg to sell and raise money for the club, carrying on the support for the Roys all season long. With a shared dedication to champion the people, supporters, local pubs and community sports, Young Henrys and Fitzroy Football Club are a partnership made to last. Holding a special place in the hearts of supporters, players, and the local community, fans can now cheer on their team both on the field and at the pub by simply knocking back a cold one.
Fitzroy Draught is available now at Stone Hotel, Fitzroy Town Hall Hotel, The Rose Hotel, The Railway, The Builders Arms and Near and Far Bar, with more to come.
Please login with linkedin to comment
Canon melbourne storm netball australia Sports Sponsorship spotlight on sponsorsLatest News
ACA Create Space Census Shows Improvement But There Is Still A Long Way To Go
The Advertising Council Australia (ACA) has published the findings from the second Create Space Census, a program to measure and improve diversity and inclusion across Australia’s advertising industry. The second census was conducted in November 2023, two years after the first. Almost 2,500 people responded to the anonymous survey, which used Kantar’s Inclusion Index to […]
“A Natural Partnership”: AAMI & Suncorp Say Thanks To SES Volunteers This WOW Day
This Wear Orange Wednesday, AAMI and Suncorp are showing support for SES volunteers with a dedicated WOW Day campaign in partnership with NSW and VICSES via OOH in both states. Mim Haysom, EGM brand & customer experience at Suncorp Group was in Albury, NSW yesterday for Channel Nine’s The Today Show celebrating the partnerships and […]
B&T Hack Among Adland Leaders Heading To Jail
In June, 100 senior executives from the media, marketing, tech and creative sectors will spend a night in prison as part of UnLtd’s Adland Bail Out event. They aim to raise awareness and money to help break the cycle of youth incarceration. The ‘inmates’ will swap their usual home comforts for prison uniforms, solitary confinement, […]
Agency Launches Moosebot ‘Intern’
Paper Moose playfully fuses the latest in large language models (LLMs) and robotics to drive a human-AI collaboration. The inaugural AI intern, Moosebot, is a 3D-printed monolith with a lucky mechanical arm and laidback Californian attitude. Powered by the latest LLMs and created entirely in-house using open-source tools, public APIs, a Raspberry Pi, and some […]
Honda Australia Appoints Howatson+Co To Lead Creative And Media In New Hybrid Agency Model
Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses. The full-service indy will work in conjunction with Lution to create a new in-house agency that aims to “optimise efficiency and creativity. As part of the move, incumbents including […]
Modernising Whiskey Culture: How 23rd Street Distillery Is Changing The Narrative With Innovative RTD Range
Gone are the days when Whiskey was a drink consumed by rich old men in stuffy, smoke-filled country clubs. 23rd Street Distillery is changing the narrative. Renowned for its award-winning spirits, the distillery has recently unveiled its first-ever Australian whiskey and whiskey & Cola RTD range, crafted for the discerning tastes of the modern aficionado. […]
Mastering the balance beam: Finding cut through via experiences and exposure in sport
From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]
Chris Salter Appointed Director Of News For Seven Melbourne, Gemma Williams Named 7NEWS Spotlight Executive Producer
The Seven Network announced the appointment of Chris Salter as the Director of News in Seven Melbourne. Lead image: Gemma Williams. Salter, who has been 7NEWS Adelaide news director since June 2018, will succeed Shaun Menegola. “Chris has done an amazing job in Adelaide, where 7NEWS has been #1 for more than 13 years. I’m […]
Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]
Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Teams Will Get Us Through Good And Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.