“The Drum Should Stay And Insiders Should Go!” – Audience Fury As ABC Axes The Drum

“The Drum Should Stay And Insiders Should Go!” – Audience Fury As ABC Axes The Drum

The ABC has announced its plans to axe 15-year-old panel show The Drum, with the final episode airing this Friday.

ABC News director Justin Stevens announced the “difficult decision” in an email to all staff on Tuesday saying that there would be a number of job losses.

The ABC said the move was part of a wider restructuring which would lead to one executive getting the shop and the ABC News Channel disbanding.

“The Drum began in 2010 and it went on to be groundbreaking in championing diversity on air, leading the way in finding new voices and inspiring other ABC teams to follow suit,” Stevens said.

“It did this at a time when it was relatively uncommon to see diverse talent in our news programming.

“So much of the program’s pioneering work has now become an expectation for all our teams.”

The show is hosted by Julia Baird, Dan Bourchier and Ellen Fanning. All are expected to stay at the ABC.

Fans were unhappy with the move, with #TheDrum trending on X (the platform previously known as Twitter).

“The Drum is/was pretty much the only thing left on the ABC I consistently watch. This is a terrible decision” one viewers said. 

Others were confused as to why the ABC is axing The Drum compared to other TV shows on the ABC.

One Tweeter said they would have canned a number of shows including Insiders before cutting The Drum.

They were not the only one to call for the Insiders to get the chop with another viewer saying that the hosts and content were better on The Drum.

Meanwhile, Annie White who is executive producer at The Drum thanked her colleague Dan Bourchier and said that The Drum has “tried to quietly make sense of the world with clear thinking open minds and bloody good questions”.

Host Dr Julia Baird paid tribute to the professionalism of The Drum team.




Please login with linkedin to comment

ABC The Drum

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine