Sophie Lander Leaves cummins&partners After Just Over A Year

Sophie Lander Leaves cummins&partners After Just Over A Year

Sophie Lander has left cummins&partners as the firm’s national managing director.

“After a massive 14 months, yesterday was my last day at cummins&partners. I will miss the phenomenal team, the amazing clients and the work we created together. They will continue to do great things,” she wrote on Instagram.

She joined the creative/ media shop in August last year as its managing director, following almost three years at Dentsu Creative where she started as a client partner and rose to general manager. Prior to this, she spent two months in a contract role as a group account at CHE Proximity.

cummins&partners reshuffled its organisational structure in February, setting up as micro-network creative consultancy across Melbourne, Sydney and New York. The agency said that this should give it a renewed focus on creativity, media, content, design, interactive experiences and story-making. It has also spent time reshaping its offering, work practices, values, and personnel.

At the time, Lander said “It might sound like cute language when we say we’re starting again, but it’s true. We’ve been through a wholesale reset, rebuild and reinvention, that everyone here has been a part of. This is the end of the agency’s first life and the start of something completely new.”

On LinkedIn, Lander added that she was “now looking forward for my next opportunity so please feel free to call me for a chat, catch up or a coffee!”




Please login with linkedin to comment

cummins&partners

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]