Indie Agency Weave Decanters Wine Brand Innocent Bystander’s Creative

Indie Agency Weave Decanters Wine Brand Innocent Bystander’s Creative

Melbourne-based creative company Weave has been chosen to lead the creative efforts for Innocent Bystander.

Weave has enjoyed a strong relationship with the Brown Family Wine Group (BFWG) since 2016, when they helped to craft the Innocent Bystander brand for their Healesville cellar door launch. During that time Weave’s role has expanded, including an appointment as lead creative agency for Devil’s Corner among other projects.

Brown Family Wine group marketing manager, Ben Dixon, said “Family is at the heart of everything we do, and Weave has a similar culture within its business. That, coupled with a proven track record in growing a portfolio of brands, made an ideal foundation for a long-term partnership.”

The focal point of this new collaboration is the upcoming launch of a Masterbrand campaign later this year that will amplify Innocent Bystander’s refreshed brand positioning and increase visibility.

Dan Cookson, ECD at Weave, said: “Innocent Bystander has always been a favourite of ours, so to get the opportunity to revisit what has made the brand so unique, whilst injecting some fresh, culturally relevant thinking, is so exciting.” Managing Director, Marijana Simunovic adds “Brown Family Wine Group are true pioneers in the Australian wine scene, and we’re incredibly proud of the work we’ve done… and will continue to do.”

Weave’s recent rebrand from Interweave Group marked a milestone in their journey. Alongside Brown Family Wine Group, their impressive roster of clients includes Four Pillars Gin, Lion Beverages, Pizzini Wines, Melbourne Martini, and Pinnacle Drinks.




Please login with linkedin to comment

Brown Family Wine Group innocent bystander

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]