Prestige Brands Targets Gen Z With Racy Billie Eilish Perfume Ad Via Spark Foundry

TAB has secured a brand-new strategic partnership with pub barons, Laundy Hotels. The new partnership means that TAB will continue as the group’s exclusive wagering partner across Laundy Hotels and Pubs, with an elevated focus on commercial development and innovation for customers over the next two years. Lead image: left to right, Shane Richardson, Laundy, […]

Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process. Steve O’Connor, CEO of JCDecaux, said: “Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three […]

QMS today announced it has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network. The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the market-leading, premium digital City of Sydney […]

Taboola has today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships. (Lead Image: Adam Singolda, CEO at Taboola) For the first time, Taboola is offering advertisers a way to leverage a highly curated subset of just 15 percent of Taboola’s […]

Indie agency Enigma today announced the appointment of Ren Frise as its new Executive director of digital, data & technology, bringing extensive experience in digital strategy and implementation to the agency. Frise has more than 19 years’ experience in marketing communications and digital transformation projects working across FMCG firms, luxury and cosmetics industries, education, and […]

DoubleVerify has today announced a number of key strategic leadership appointments in the APAC region. These appointments will also kick off DV’s entry into two new markets – Hong Kong and Thailand. “The digital advertising landscape in APAC is dynamic and growing,” said Mark Zagorski, CEO of DoubleVerify. “The unique needs of our customers in […]

OMD Australia has unveiled a new leadership structure for the Brisbane market and the departure of its leader Rob Swinton after 20 years with the agency. (Lead Image: Alison Costello – the new managing director of OMD Brisbane).  Alison Costello has been promoted to managing director of OMD Brisbane. She joined OMD in 2019as head […]

There is just under a month to go until the inaugural Cairns Crocodiles Awards presented by Pinterest! Today, as our judges deliberate over a year’s worth of hard work, we celebrate some of the incredible entries in the Healthcare category sponsored by Alternaleaf. The Cairns Crocodiles Awards celebrate the best examples of creativity in marketing […]

I think we can all agree that being front and centre is a better place to be than back and off centre.

We venture a bet that viewers had no nails left by the end of this game!

Brands finally understanding the potential of netball in Australia. And that's despite the Matildas' ongoing efforts.

Posted 2 days Ago

Opinion

by B&T Magazine

AI may be the route to a smarter & efficient humankind, but for most of us it means "Shit, I'm going to lose my job!"

Belinda Shaw certainly not shy of challenge as she shifts from a cement firm over to a ticketing one.

Do you think shooting hoops would be a better use of your spare time than drinking heavily? Discover the truth here.

B&T can't recommend Qatar Airlines enough. Qatar itself would give Hell's fires a run for their money such is the heat.

Despite some adverse press, this is probably the correct thing to do by the sports retailer.

Are ready-meals the new status symbol of the super busy? Much like hands-free phones & wanky personalised number plates?

With all this talk of the Chinese government spying on us, B&T embarrassed we haven't got that much to be spied about.

Just by attending Cannes In Cairns you can help save the Reef! Which may offset the damage you do not saving your liver.

Sydney's getting its own whisky month. Topics of conversation to avoid include the Middle East & Peter Dutton's head.

B&T loves the Sydney Film Festival & not just because it enables us to wear black turtlenecks & say noir over & over.

Worrying study finds half of Aussies pessimistic about the future. An overwhelming majority detest the McPlant burger.

The demographer & futurist predicts a rosy future for Australia's ad industry. Alas, no tips for Randwick this Saturday.

As much as B&T applauds Coles on this charity initiative, we do ask for less 'Locomotion' through the in-store stereo.

The IAB's calling for speaker submissions for its MeasureUp conference. Also looking to loan an overhead projector.

Have trepidations about purchasing an EV? This eight-part TV show's for you. Simply can't afford one? Watch on, anyway.

As much as you love adland, do you often think you'd be better off had you become a plumber? Prove mum was right here.

Barbie was undoubtedly the marketing success story of 2023. B&T still leading the 'Margot for PM' calls into 2024.

Does the bowl of fruit on your kitchen bench need immortalising? Top news as M&C Saatchi's art initiative returns.

Thought to yourself "that Ian Thorpe fellow's been quiet of late"? 10's celeb edition of Amazing Race is where it's at.

As much as B&T applauds Greenpeace, its ads leave you feeling like you got the gas, water & phone bill on the same day.

The only thing better than a round of beers arriving is the sight of a bag of Smith's between the drink carrier's teeth.

Among the many joys of having young children is that they will seriously watch any old shit on TV.

The question has to be asked - do Tigers play on an ancient Indian burial ground given their ongoing spate of bad luck?

New study reveals humorous ads "entertain and surprise consumers". Here's hoping Julia Morris doesn't get any ideas.