Twitter/ X Makes Ad Labels More Subtle

Blue check mark logos on a heap on a table. Copy space. Verification concept

X, the platform formerly known as Twitter, has reportedly changed its labels to distinguish promoted posts from regular content users will see in their feeds.

The changes were first reported on Thursday evening US time, though they have not made their way to all users just yet.

Previously, promoted tweets would look like this:

The new ad format reportedly looks like this — we say reportedly because B&T has been unable to replicate the ad format here at our end.

Some users have been quick to chastise Twitter/ X, saying that it is trying to advert disclosures less obvious. However, it could simply be a test of a new format — something that most platforms and sites do regularly. Potentially, the company could be looking at new ad formats to help boost engagement, and therefore charge clients more for adverts, after it lost around half its ad revenue in the weeks and months since Musk took over.




Please login with linkedin to comment

Twitter

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine