Budget Airline EasyJet Brings Classic Artwork To Life As Mona Lisa Jets Off On Holidays

Budget Airline EasyJet Brings Classic Artwork To Life As Mona Lisa Jets Off On Holidays

British low cost airline EasyJet has thrown off its reputation for £29 flights to Benidorm and instead played-up its classy credentials in new work via creative agency VCCP.

The ad, called “Get Out There”, uses actors with remarkable similarities to classic art works to promote the airline’s more cultural destinations.

Leonardo da Vinci’s Mona Lisa gets featured, alongside Michelangelo’s David, Rodin’s The Thinker, Johannes Vermeer’s Girl With A Pearl Earring and a nod to Raphael’s famous little cherubs.

Arguably aimed at Brits looking for a more artistic sojourn than ones complaining about the Germans pinching the sun loungers. Watch the fun below:

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

easyjet VCCP

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]