Fiat Announces It’s No Longer Selling Grey Coloured Cars; Promptly Dunks Its CEO In Enormous Vat Of Orange Paint

Fiat Announces It’s No Longer Selling Grey Coloured Cars; Promptly Dunks Its CEO In Enormous Vat Of Orange Paint

Italian car brand Fiat is bucking all things bland, announcing via a new campaign that the company will no longer sell the world’s most popular car colour – grey!

In a clever marketing stunt, the Turin-based manufacturer has announced it has stopped producing grey cars with immediate effect and, instead, wants to deliver colours that reflect the Italian sea, sun, earth and sky.

Here in Australia, a very limited range of models are sold – namely the pocket-sized Fiat 500 model – with the latest data (from 2021) saying the company shifted about 750 vehicles that year locally.

Fiat has referenced UK data that has shown that grey is the most commonly bought vehicle colour worldwide, with about 25 per cent of all cars sold that colour.

To launch its new colour marketing push, Fiat has unveiled a global campaign starring Fiat CEO Olivier Francois explaining the marque’s decision to ditch the dowdiness and go bold.

The spot’s filmed at the gorgeous seaside town of Lerici on the Italian Riviera and arguably does more for potential tourism than it does for the sale of new Fiat motor vehicles.

Francois explained in the work: “Italy is joy, optimism, love, passion, life and what has grey got to do with all that? Nothing!” Francois then gets dunked in an enormous vat of orange paint for his troubles.

It’s a fun campaign for a clever initiative. Watch it below…

 

 

 

 

 

 

 

 




Please login with linkedin to comment

fiat

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]