Coors Light Cleverly Drops Beer For Bears To Get Around TV Licensing Laws

Coors Light Cleverly Drops Beer For Bears To Get Around TV Licensing Laws

The NFL – that’s American football (gridiron’s) governing body – has strict laws around players promoting alcoholic beverages. They can do it, but there’s a stack of rules and regulations that need to be adhered to.

So things got tricky for beer brand Coors Light when it teamed with Kansas City Chiefs quarterback Patrick Mahomes for its latest marketing campaign.

The new spot bypasses the NFL’s rules by not featuring any beer at all. Instead, Mahomes, introduces the Coors Light Bear and then proceeds to talk about his furry mate in beerspeak, saying things like it’s “the world’s most refreshing bear”.

The work of creative agency Mischief @ No Fixed Address, the ad directs viewers to CoorsLightBear.com, where you can get your own Coors Light Bear—which isn’t a giant bear suit but a bear-shaped golf club cover. They’re available for $US15 while supplies last, with proceeds going to Mahomes’ foundation, a charity that promotes children’s health and wellbeing.

Watch the spot below:

 

 

 

 

 




Please login with linkedin to comment

Coors Light Kansas City Chiefs Patrick Mahomes

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]