Jane Caro Chats With The Growth D_Stillery @ Cannes In Cairns

Jane Caro Chats With The Growth D_Stillery @ Cannes In Cairns

Distinguished author Jane Caro sat down with The Growth D_Stillery to appear in the second episode of its vodcasts from Cannes in Cairns to talk about storytelling and advertising.

While Caro said that “Most of the time, I see nothing of interest” when it comes to advertising, she said that every so often, one captures her attention – usually with good storytelling. But advertisers shouldn’t see piquing Caro’s attention as an insurmountable challenge. In fact, she said that good storytelling is all around us and ready for advertisers to draw inspiration from.

In the first episode of The Growth D_Stiller’s vodcast series from Cannes in Cairns, David Hovenden, the B&T head honcho chatted about AI and machine-led storytelling and its implications for advertising. You can check it out here.




Please login with linkedin to comment

Cannes in Cairns Jane Caro The Growth D_Stillery

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]