Young Henrys & The South Sydney Rabbitohs Launch Glory Haze XPA
Kick off your footy boots and dust off your stubby holders! It’s time to raise a glass and celebrate the latest addition to the Young Henrys and South Sydney Rabbitohs team sheet, as the two Sydney institutions launch Glory Haze XPA – a limited edition, easy-going hazy beer coming in at four per cent, available in kegs and cans nationally.
An ode to the fans, Glory Haze celebrates the Rabbitohs supporters, the fanatics and the incredible community that surrounds the club. From the infamous Burrow, to the local pub, to the living room, Rabbitohs fans never miss a game and are amongst some of the most passionate people you’ll ever meet, each with their own personal connection to the club. To celebrate the release, Young Henrys wanted to hear from the supporters and find out:
What does it mean to be a Rabbitohs supporter?
View this post on Instagram
Dan Hampton, Young Henrys director, said: “This beer is all about the fans!! Fans of the Rabbitohs. Fans of Young Henrys. Or just fans of bloody good tasting beer.
“We love our partnership with the South Sydney Rabbitohs which is now in its 5th year. We share a passion for supporting the community and a desire to give the people what they want.
“You’re going to love our collaboration brew called Glory Haze, which is a super refreshing, hazy XPA, named by a fan and soon to be in fridges and on taps for the rest of us fans to enjoy.”
“A community of like minded mates, fans and supporters is nothing new to Young Henrys who are stoked to be clocking fiveglorious years with South Sydney Rabbitohs. What better way to celebrate than with a limited edition beer, bursting onto the field with a tantalizing blend of citrus and tropical aromas that will have you hitting up off the back fence for another one. A collaboration honouring the illustrious history of the red and green, this hoppy release sits at 4% ABV, with smooth nods of bitterness making it the perfect big-game player for your next match.
“Young Henrys are all about bringing people together, sharing a beer when celebrating moments with friends and family, a sentiment shared with the South Sydney Rabbitohs and their members who enjoy celebrating our victories both on and off the field.”
Blake Solly, South Sydney Rabbitohs CEO added: “Having been a partner of the club since 2018, we love that this shared ethos between the club and Young Henrys has allowed us to create a beer for the fans, but just as importantly, brewed by passionate fans and we can’t wait for everyone to taste it!”
Dedicated to serving the supporters and serving the people,Young Henrys have been churning out countless delicious frothies to the people of Australia, proud to collaborate across arts, music, sport and more. Ready to unleash the hoppin’ new brew, Glory Haze is the perfect playmaker for any occasion that’ll have you crash-tackling your nearest bottle-o for a tinnie.
Available in 4-packs, 16-packs and kegs nationally, grab your footies and take a side-step to your nearest stockist – but beware, this elusive little bunny’s got a hell of a step on it, so tackle one while you can before it races away. A collaboration highlighting the 5 year friendship between Young Henrys and South Sydney Rabbitohs, raise a glass to Glory Haze.
Latest News
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Good Teams Will Get Us Through Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.
TV Ratings (19 May 2024): Nine’s Travel Guides Goes Head To Head With Seven’s Farmer Wants A Wife
Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.
Sky New Zealand Initiates Process For Advertising Sales Representation In Australia
Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.
Opinion: Queer & Present Danger – Australia’s Battle For LGBTQ+ Recognition Through Communication
Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.
Val Morgan Digital Partners With Audigent To Connect Brands With Passionate Audiences At Scale
Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.
International Olympic Committee Launches “The First Effect” Campaign, Via Deloitte Digital
The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.
‘Marketing In The Cockpit, Creativity, Partnerships, Failure And Dream Big’ – Josh Faulks’ Five Takeaways From RESET
Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.
Nine Promotes Nikki Rooke To Replace Richard Hunwick As Director Of Sales – Total TV
Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.