Melbourne Business School Online Launches Digital Marketing Strategy & Analytics Course

Melbourne Business School Online Launches Digital Marketing Strategy & Analytics Course
B&T Magazine
By B&T Magazine



Melbourne Business School Online has partnered with FourthRev to launch a Career Accelerator course in digital marketing strategy and analytics (lead image: Omar de Silva, FourthRev co-founder and co-ceo).

The program has been designed and delivered with Melbourne’s academics, Semrush Academy and other industry experts to combine academic rigour with real-world application to prepare marketing leaders for a data-driven future.

This marks the first introduction of the Career Accelerator to Australia, initially launched at prestigious institutions in the UK: the London School of Economics and King’s College London.

On launching the Career Accelerator, Professor Ping Xiao, associate professor of marketing at Melbourne Business School, said, “We have developed these online programs with the intention of giving learners an opportunity for sustained career progression. The Career Accelerator model allows us to collaborate intimately with world-leading industry practitioners and bring their authentic challenges into the programs, to ensure students achieve tangible job outcomes and work-ready capabilities.”

The Digital Marketing Career Accelerator program offers a differentiated curriculum that addresses many of the major gaps in the digital marketing workforce and prepares those with a few years of experience in marketing, branding or communications to become employer-ready in six months.

Maria Sevastianova, head of Semrush Academy, said, “The power of digital marketing strategy and analytics is undeniable – and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry.

“Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School as we believe it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.”

Omar de Silva, FourthRev co-founder and co-CEO, added: “Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy. Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.

“A Career Coach works with every learner throughout the program, on a one-to-one basis, to ensure they build the right mindset and confidence needed to advance their Digital Marketing career.”

The first cohort of the program starts on 3 July. Upon completion of the course, learners will receive a certificate from Melbourne Business School.

Registrations are open for the Digital Marketing: Analytics and Strategy Career Accelerator at Melbourne Business School Online, the new online learning destination launched by the home of Australia’s foremost MBA and business analytics degrees.




Please login with linkedin to comment

FourthRev Melbourne Business School

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]