Pepsi Gets Retro-ish Rebrand And People Aren’t Mad

Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse.
Tom Fogden
By Tom Fogden



Pepsi has revealed a new logo and visual identity system, its first update in 14 years and, remarkably, most people seem to dig the new look.

The new design will roll out in North American later this year before the rest of the world gets it in 2024. The wordmark has moved back inside the Pepsi “globe,” for the first time since the brand split up the elements of its logo in 1991.

“Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, SVP & chief design officer of PepsiCo.

“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”

The company has also made some slight tweaks to its colour palette. A new electric blue colour and black adorn the cans, highlighting the brand’s “commitment to Pepsi Zero Sugar in the future,” apparently.

A new bold typeface replaces the anaemic script the brand had previously used and a new globe ditches the slightly hair-brained system used on the previous cans.

Surprisingly, people aren’t mad about the new design. Though perhaps that in itself speaks volumes about the previous look.

 

 

 




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