Pepsi has revealed a new logo and visual identity system, its first update in 14 years and, remarkably, most people seem to dig the new look.
The new design will roll out in North American later this year before the rest of the world gets it in 2024. The wordmark has moved back inside the Pepsi “globe,” for the first time since the brand split up the elements of its logo in 1991.
“Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, SVP & chief design officer of PepsiCo.
“We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
The company has also made some slight tweaks to its colour palette. A new electric blue colour and black adorn the cans, highlighting the brand’s “commitment to Pepsi Zero Sugar in the future,” apparently.
A new bold typeface replaces the anaemic script the brand had previously used and a new globe ditches the slightly hair-brained system used on the previous cans.
goodbye to the pepsi logo whose designer was clearly insane https://t.co/ys0BP8M8rE pic.twitter.com/TfTsiXxq6b
— jaren (@realwackyguy) March 28, 2023
Surprisingly, people aren’t mad about the new design. Though perhaps that in itself speaks volumes about the previous look.
It’s retro and modern. They made the right call. The previous logo was a departure that forgot about what made Pepsi cool.
— art tavana (@arttavana) March 28, 2023
I’m not a designer but I like it. Reflects the 90’s brand heritage I remember from childhood.
— Mitch (@MitchLowz) March 29, 2023
Agreed.
— Jack Barham (@JackBarham) March 30, 2023
