Nike & Jeweller Tiffany Tease Sneaker Collab

Nike & Jeweller Tiffany Tease Sneaker Collab

As high end brands continue to partner with their streetwear counterparts, two of the biggest brands on the planet – Nike and jeweller Tiffany & Co – have just teased their latest collaboration.

Dropping on Nike’s Insta page, an image shows a Nike shoe box in Tiffany’s ionic blue colour and the words “A legendary pair”. The shoes are reportedly set to be called Tiffany & Co. x Nike Air Force 1 Low collaboration.

News of the two brands working together has sent sneaker sites into a right tizz.

Rumours are circulating that the shoes are to be released in the US’s Spring and will retail for a rather steep $US400 ($A570.)

Some shoe loving sites even claim to have leaked images of the trainers, however, that’s yet to be verified.

The website Nice Kicks allegedly showed images of the shoes that show a blackish/grey low trainer with Nike’s famed swoosh logo in Tiffany colours.

It’s actually not the first time Nike has partnered with the jeweller. Way back in 2005 the duo released the Diamond Supply Co. x Nike SB Dunk Low “Tiffany” (see below). Got a mint condition pair stashed away in the wardrobe? They’re now selling for as much as $US4000 ($A57000) online.

The collaboration is arguably another attempt by Tiffany to push the brand to a younger market. Back in 2021 the jeweller enlisted none other than power couple Beyoncé and Jay-Z to front a new marketing campaign.

However, the whole thing was plagued with complaints and problems that included claims Beyoncé’s skin had been artificially whitened, a diamond featured in the campaign had been mined by black slaves and a Jean-Michel Basquiat artwork featured was offensive to fans of the deceased artist.

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Nike Tiffany & Co.

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]