Home » Synergy Effect Wins Best Live Or Hybrid Brand Event At 2022 Australian Event Awards

2 December, 2022

Synergy Effect Wins Best Live Or Hybrid Brand Event At 2022 Australian Event Awards

Synergy Effect Directors, Ruth Hirst and Michael Fleck (main image) attended the awards evening on 23 November on board the Jackson Sydney. They were delighted to share this success with the industry.

The First Impressions multi-site hybrid education event and clinical training symposium, leveraged streaming and dynamic 3D technology to engage with international Key Opinion Leaders (KOLs) presenting to HCPs right across the JPAC region.

More than 6,000 delegates from 15 cities in 12 countries attended presentations from 13 international speakers. Each live location was hosted by Galderma representatives and had live speakers and audience feedback throughout.

Synergy Effect created a customised 3D, 360-degree Galderma-branded dynamic set which blended virtual models with interchangeable backgrounds.

Stage integration allowed remote international speakers to be beamed on stage to join in-person presenters for interactive and educational presentations and healthcare technique demonstrations.

The main stage, located in Sydney, was extended by live event venues in Melbourne, Brisbane, Perth, Auckland, Singapore, Bangkok, and Manila, plus high-quality satellite delivery to China audiences, as well as live online attendance worldwide.

A dedicated mobile interface was designed to heighten guest engagement. It was simultaneously accessed by the widely dispersed audience, encouraging real-time conversations, feedback, session contribution and interactivity throughout the three days of the program.

Experiential hubs for educational/brand-engagement activations were incorporated at all live sites, including eye-tracking technology, quiz leader board with live results, a photo booth with virtual projections, and live polling.

The Sydney location was then converted into four training clinics, where HCPs could undertake hands-on training under the highly regarded KOLs’ supervision.

Michael Feck said: “Thank you, Galderma for the opportunity to show that multi-site hybrid really works when you do it right. It’s particularly gratifying to see a hybrid event winning in a category against some excellent in-person events – it shows the difference between ‘virtual events’ and real events using online spaces.”

Ruth Hirst said: “The power of multi-site hybrid events is second to none when you do it right. Multi-site hybrid events are more inclusive, allowing you to reach 10x or more people, provide greater flexibility and are less time-demanding for your people, and deliver greater sustainability by reducing the carbon footprint of delegate and presenter travel and logistics.

“Key to the success of our Galderma First Impressions symposium was our customised 3D 360-degree Galderma-branded dynamic set which beamed remote speakers in to join in-person presenters on stage, and our focus on uniting all guests – no matter where or how they attended – through shared presentations and experiences, including our dedicated mobile interfaces and activations which provided ongoing engagement and live session interaction.”

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