Heaps Normal Channels The 70s Australia To Launch New Brew

Heaps Normal Channels The 70s Australia To Launch New Brew
B&T Magazine
Edited by B&T Magazine



Heaps Normal has just released its hotly anticipated new beer – the ‘Half Day Hazy Pale Ale’ – and they’re giving away over 000+ tins to celebrate.

This month, Heaps Normal’s third core-range beer – the Half Day Hazy – will land in pub, bar and restaurant fridges and on bottle shop shelves around Australia.

The super drinkable brew is named in honour of ‘National Half Day Day’ – Heaps Normal’s inaugural national holiday initiative on the 9th of December – which encourages Aussies to take the arvo off to celebrate the small wins of the year.

Heaps Normal’s Half Day Hazy pale ale is the independent Aussie brewer’s most ambitious non-alc beer yet – a full-flavoured non-alc hazy style beer with a tropical, ‘sunshine-in-a-can’ flavour profile and contains less than 0.5% ABV.

“The Hazy Pale Ale is a super drinkable, juicy beer, jam-packed with delicious hop flavour. It’s like an instant holiday in a can, and the most big-flavoured non-alc beer we’ve ever brewed. We’re so excited to put our feet up and pull a few of these from the esky this summer,” said Heaps Normal’s co-founder and head of product, Ben Holdstock.

To celebrate National Half Day Day on 9th December, Heaps Normal is giving away over 5,000 tins of its new Half Day Hazy at 60+ participating venues around Australia.

“We all deserve an early knock-off sometimes, so from here on out, we’re officially coining the 9th of December as ‘National Half Day Day’. Notify your manager and grab your work buddy or your best mates and celebrate the small wins of the year – you’ve earned it,” said Heaps Normal’s head of brand, Peter Brennan.




Please login with linkedin to comment

Heaps Normal

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]