UK Ice Cream Brand Little Moons Makes Its Way Down Under With History Will Be Kind

UK Ice Cream Brand Little Moons Makes Its Way Down Under With History Will Be Kind

Pom mochi ice cream brand, Little Moons, has launched in Australia and has sold 54,000 units in its first week.

History Will Be Kind (HWBK) developed and executed a launch campaign that leveraged the brand’s viral status in the UK whilst also tapping into Aussie’s love for ice cream.

HWBK took an integrated approach to drive buzz and trial across experiential, earned, influencer, social, and content, resulting in multi-millions in retail sales value in the first two weeks of launch with no other advertising activity in play.

Hero activity included branding a vintage ice cream truck and visiting key media houses in Sydney, followed by consumer sampling and branded merchandise giveaway at the North Bondi Surf Life Saving Club.

With more than 2.7 million views on TikTok to date, influencers were also engaged through History Makers – HWBK’s influencer offering – on a paid and contra basis to get visitors down to the Bondi activation and develop taste-test content.

The consumer-facing activity was underpinned with brand storytelling, leveraging Little Moons co-founder Howard Wong for a series of profile pieces in key business and finance and trade outlets including the AFR.

“We know Australia is a nation of ice cream lovers but we never dreamed the launch would go as well as it has! Little Moons’ popularity stems largely from its uniqueness – delicious, bite sized treats, perfect for any occasion that offer the familiarity of ice-cream with a soft and chewy layer of mochi,” said Wong.

“Whilst the brand is well established in the UK and Europe, Australia is a whole new world so we looked to HWBK’s creative and strategic thinking to conceptualise and execute the launch. We’ve been really pleased with the outcome, which has helped us to meet and exceed our sales goals at launch. We can’t wait to launch more flavours into market in 2023”. ”




Please login with linkedin to comment

history will be kind Little Moons

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]