Shaken, Not Stirred: Belvedere Vodka Launches Global Campaign With Daniel Craig

Shaken, Not Stirred: Belvedere Vodka Launches Global Campaign With Daniel Craig

Belvedere Vodka has launched a new global campaign with former James Bond actor Daniel Craig.

The “super-premium” vodka’s new campaign features a star-studded credits list with Taika Waititi directing a series of adverts with Craig.

The company says that Craig has been “skilfully and humorously” choreographed by JaQuel Knight, to an original track written and performed by Rita Ora and UK rap legend Giggs and produced by hitmakers Invisible Men, Bandits, and Hungry Man.

Craig, who always cut a moody figure as Bond, dances through hotels in leather jacket and a singlet with a noticeably lighter demeanour.

In the more than two-minute long director’s cut, Craig moves out of a gathered crowd and passes across Paris’s Pont Neuf bridge, before entering the Cheval Blanc Paris, spinning bottles of Belvedere, and dancing in a shallow pool. Just as he is about to take an ice-cold sip, the Director yells cut, and Waititi makes a cameo, as he asks Craig to take it from the top once more.

The campaign will “come to life” in Times Square on 9 November at 6PM EST, before heading to billboards, and a succession of key events.




Please login with linkedin to comment

Belvedere Vodka Daniel Craig

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]