The Works Appoints Komo To Digital Engagement Platform Supplier
The Works has joined several progressive agencies in adopting an agency-specific offering from the audience engagement MarTech SaaS platform.
Komo’s appointment as a digital engagement platform supplier to The Works expands the growing client portfolio of leading agencies using the platform’s capabilities, including Havas, Bastion Group, Greenroom Digital, Total Sport & Entertainment, Thrive PR, Carat, Octagon and many more.
Komo for Agencies creates new ways to capture attention, deepen connections and reach new audiences for clients through branded and immersive interactive engagement campaigns and content hubs. Agencies can easily build branded digital experiences and immersive consumer promotions with no coding required.
Damian Pincus Founder/Creative Partner The Works said, “We are excited by the opportunities partnering with Komo Technologies brings us, to build interactive and gamified digital experiences, consumer promos, and competitions for our clients faster and more effectively. The new flexible agency pricing system means we have complete flexibility to purchase credits for each client campaign, which is a huge advantage for us as an agency.”
Pincus added, “Our first campaign building a Goodman Fielder promo has been easy and the Komo customer success team was full of expertise and willingness to help in any way they could.”
Agencies can now purchase Komo Credits which allow you to “turn on” a Komo Engagement Hub/Consumer Promo for 30 days, you can string multiple credits together for longer campaigns or run multiple campaigns for clients simultaneously.
The added benefit to doing this is that all of your live analytics, insights, and data are all sitting under one platform.
The Komo Credits are already substantially more cost-effective than using a third-party agency or developer to build from scratch but if you buy the credits in bulk which are valid for a 12-month period they become even cheaper.
The flexible new credit-based agency pricing model also means that agencies can create engagement hubs, consumer promo, and competitions for free for use in pitches and brief responses, helping to make responses stand out from the crowd.
The secret sauce is the ease of use of the Komo platform. It is so quick and flexible to create world-class gamified content and competitions, so you can build (no code) and send what could be a finished product solution to the client which they can interact and play with just like the end consumer would. This can all be accomplished in the same amount of time or less than it would normally take to create a mock-up or wireframe of a solution.
Joel Steel, Komo CEO and Co-Founder said, “The Komo platform’s tools give agencies the ability to create micro-sites which we call Engagement Hubs plus use the platform to respond to briefs in the same time it would take to create a wireframe mockup to send to potential clients in a wireframe or PowerPoint presentation.
“If a client wants some changes, these can be done in minutes, and when the client wants the hub to go live, the agency simply hits ‘publish’ and that is when the 30-day Komo Credits start.”
The Komo solution brings digital social and experiential moments to life through more than 50+ games, polls, quizzes, and competitions, as well as social and rich media integrations and rewards. It drives sales through trackable digital coupons and branded digital Mastercards, and non-intrusively captures valuable rich zero and first-party data.
Goodman Fielder has recently adopted the Komo platform; Head of Digital Marketing, Leah Jackson, said, “We are excited about using the Komo platform as it allows our team and agency partners to create interactive, gamified content and competitions, which reinforce a positive consumer experience, with greater efficiency and effectiveness than other platforms.
“While we may have previously spent a number of weeks and significant investment to set up this type of activity, the Komo tech allows us to execute with speed and agility – a must in FMCG. The Komo platform is a no-brainer for Goodman Fielder and our agency partners.”
The GDPR-compliant platform integrates with agencies’ existing MarTech stack with live data feeds easily pushing zero and first-party data to the agency or client CRM, while its enterprise-level infrastructure includes 24/7 support and scalable systems that grow with changing needs of the agencies and their clients.
Latest News
iProspect Reveals 2024 Level Up Committee Cohort
iProspect, a dentsu company, has revealed the 2024 cohort of its Level Up Committee, a shadow executive leadership team. The Level Up Committee, following a successful inaugural year, is an internal program designed to give iProspect team members access to leadership opportunities and was born out of the agency’s employee value proposition “where the ambitious […]
Surge In Kayo Subscriptions Helps Offset Foxtel Broadcast Declines
Kayo has been a shining light for Foxtel Group’s subscription video services in their latest quarterly report. The group – which includes Foxtel’s subscription broadcast service and streamers Kayo, BINGE and Foxtel Now – reported Q3 revenue of $455 million in the quarter, down by $22 million, or 5 per cent, compared with the prior […]
DEPT Doubles Down On Creativity With New APAC Executive Creative Director
Global digital agency DEPT is expanding its creative leadership in APAC with the appointment of Brad Stevens as the Executive Creative Director for the region. In this newly created role, Stevens will spearhead creative endeavours across the APAC region, driving pioneering work, and fostering a culture of excellence for clients such as Grill’d, eBay and […]
JCDecaux Unveils Giant Melbourne Wrap Around OOH Site
JCDecaux has unveiled its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction. Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, said: “JCDecaux […]
Brazilian Ad Agency Africa Creative Releases Powerful Gay Conversion Therapy Film
Following its premiere at the Cortina Film Club, the short movie is being made available on TikTok and Instagram to drive greater awareness of persistent anti-LGBTQIAPN+ policies and practices “The Cure” brings critical attention to the contemporary cruelties associated with homophobia with a searing story that takes aim at a history of harmful attitudes and […]
Spotlight On Sponsors: PGA Championship Becomes First Men’s Major To Sign Sports Betting Partner
The PGA of America has signed a landmark deal with ESPN Bet, becomming the first men’s golf major to sign a sports betting partnership. Meanwhile, St Kilda has locked down its defence in a new deal with NordVPN. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside […]
Mackenzie Arnold & Tony Gustavsson To Take Part In Inspiring Conversation At Vivid Sydney
CommBank Matildas’ Mackenzie Arnold and head coach Tony Gustavsson will join this year’s Vivid Sydney taking part in an inspiring Vivid Ideas conversation at Sydney Town Hall on Monday, 10 June. Champions of Change: Mackenzie Arnold and Tony Gustavsson will explore the dynamic between coach and athlete, offering an in-depth look at the pressures and […]
Smart Speakers Stung By Ad Fraud Costing Brands $1M Per Month, Says DoubleVerify
Be wary of a Nigerian sounding bloke that claims he is Kochie and pimping crypto on a smart speaker near you.
Contiki Challenges Influencers To ‘Switch On Social Travel’ In New Campaign Via We Are Social
Contiki wants influencers to give up irritating selfies on holiday by funding them to create irritating selfies. Genius.
“We Are In Our Epic Era”: Natalie Harvey On The Big Changes Coming As Mamamia Celebrates 10 Years Of Podcasting
Natalie Harvey has taken on the Mamamia CEO's chair that B&T hopes sports a mashed pumpkin vomit stain.
TV Ratings (08/05/2024) : Team USA Become First Female Team To Win LEGO Masters Australia
It's not been a great day for Australia - out early in Eurovision, crushed by the Yanks in Lego Masters.
GroupM Hires Former Amazon Ads Global Head Of Services
GroupM poaches Amazon's Mark Lomas to lead its retail media business. Says he has no opinion on Jeff Bezos' new yacht.
It’s All About The Indies! Introducing The Best Of The Best Indie Executive Creative Leaders 🎉
Indie agencies are thriving & it's mostly thanks to these industry leaders. And their delegating to the lackeys.
Introducing BrandComms.AI, Forethought Revolutionises How Brands Do Effective Creative
Marketing & strategy agency Forethought unveils new AI offering. Yet can't explain the plot to any of the Matrix films.
Independent Media Agencies Of Australia (IMAA) Announces Record 44 New Group Deals For 2024
The Independent Media Agencies rolls out even more support for its members. Alas, no signs of any discounted arancini.
After Google Search Spike, Reddit Shares Jump 14% In First Quarterly Results Since IPO
It looks like being a top time to be investing in the tech space. Defence industries & missile makers also doing well.
Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
Yoghurt's a lot like online dating, red wine & running marathons - you think it's good for you, but it probably isn't.
Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
Latest study finds the ABs are returning to offices & reveals how brands can cash in. Just not the work from home brands.
Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
Think Mariah's only good for annoying the shit out of colleagues at Christmas? Think again with this new Audible work.
AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
Work with influencers? This webinar's a must. And, thankfully, sporting immaculately white teeth isn't a prerequisite.
TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
As much as B&T wanted to use "chucks it in" in this headline, we didn't want the Chinese government coming after us.
News Corp Australia Gets Ready For D_Coded 2024
News' D_Coded event returns for 2024. And that can't be said about Alan Jones, the Masked Singer or plant-based meat.
Ideally Continues high growth trajectory, appoints senior marketing lead
Maura Halpin brings impressive resume to her new role at Ideally. Although her bronze in Year 12 swimming has vanished.
Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
Want to help disadvantaged youth all while drunkenly phoning an ex at 3am? Have we found the gin for you!
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.