CHEP Nabs M&C Saatchi’s Catherine Mellon For Executive Strategy Director Role

CHEP Nabs M&C Saatchi’s Catherine Mellon For Executive Strategy Director Role

CHEP has announced the appointment of Catherine Mellon (lead image) as executive strategy director, joining the agency’s national strategy leadership team.

Mellon joins from M&C Saatchi, where she led strategy for a range of high-profile clients including Commonwealth Bank, Baiada Brands, Woolworths, Sydney Opera House, Minderoo and more.

As an integrated strategist, Mellon believes in building brands from the ground up, facilitated by a strong focus on working alongside senior stakeholders to place brand and innovation thinking at the heart of their business. Her passion for creativity has seen her work awarded at a range of major creative and strategic award shows.

CHEP chief strategy officer, Lilian Sor, said, “We’re thrilled to have Cat join our crew of multi-disciplinary strategists. Cat’s reputation for being whip-smart, collaborative, humble and kind to the core proceeds her. Her depth of strategic experience, creative flair and business nous make her the perfect strategist to help our clients continue to out-compete the market.”

Catherine Mellon, added, “Ideas come in as many shapes as do client and real world problems, so I’m so excited to be joining CHEP, who have a formidable mix of brains, business structure and skill sets to create modern, interesting ideas and experiences.”

“The instant I started talking with Lil, Gav and Juz, I could feel their shared vision for CHEP and importantly, loved how important it was for them to surround themselves with great humans. I can’t wait to get stuck in.”




Please login with linkedin to comment

Catherine Mellon CHEP

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]