Shane Jacobson Returns For IGA In Latest Work Via The Core Agency

The special connection IGA has with their local shoppers is showcased in a new brand campaign from The Core Agency.

With more than 1300 independently owned and operated supermarkets across Australia, IGA stores are designed to meet the needs of their local shoppers.

IGA supermarkets and the families who run them have a genuine understanding of the local communities they serve, because they’re locals too. From stocking the shelves with products that reflect the local people, providing authentic and personalised service, supporting local farmers and producers, to giving back to causes in the community, IGA offers a different experience for shoppers.

The national campaign is the latest evolution of IGA’s focus on delivering campaigns centred around the core idea ‘There’s a place where the locals matter’ and continues to use the brand’s storyteller Shane Jacobson to highlight the special relationships people have with their local IGAs.

Christian Finucane, co-founder and creative partner at The Core Agency said: “One of the special things about IGA is that it’s the shoppers who play a big hand in shaping their local store. Because IGAs are family-owned they aren’t cookie cutter clones like the big chains so they can, and actually do, personalise their stores to suit their communities.”

Tracy Wilson, general manager marketing Metcash/IGA added: “IGA stores across Australia are designed with their shoppers in mind and this campaign is a true reflection of that. The strength of IGA is their personal service, the support given to local suppliers, their unique ranges, and the place they sit at the heart of local communities across Australia, because IGA truly is a place where the locals matter.”

The campaign is running across TV, social and digital.

CREDITS:

Client: Metcash

Brand: IGA

General Manager Marketing: Tracy Wilson

Head of Marketing: Brand: Helen Kealy

Agency: The Core Agency

Founder & Creative Partner: Christian Finucane

Founder & Creative Partner: Jon Skinner

Managing Partner: Rebecca Turner

Copywriter: Sarah Mould

Senior Art Director: Simone Parravicini

Head of Design: Nick Williams

Strategy Director: Clare La Palombara

Senior Account Director: Sid De

Account Manager: Justin Westlake

Senior Agency Producer: Monique Pardavi

Production Company: Exit

Director: Mike Oldershaw

Executive Producer: Leah Churchill-Brown

Producer: Giordi Caputo

Editor: Gabriella Muir

Post Production: Vandal

Post Producer: Grace Rouvray

Music & Sound Design: Rumble

Media: Starcom

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