Howatson+Company Wins University Of NSW’s Media

Howatson+Company Wins University Of NSW’s Media

UNSW Sydney has awarded its media account to Howatson+Company.

The agency was appointed following a competitive tender process to service UNSW’s domestic and international recruitment.

Sofia Lloyd-Jones, UNSW’s chief marketing officer, said of the appointment: “Howatson+Company demonstrated their deep understanding of the sector, an intelligent, data led operating model treating media as a component of an integrated growth strategy, and a perfect cultural fit to the university. We’re excited to appoint them as our media agency.”

Agency CEO Chris Howatson added: “UNSW is a top four Australian, and top 50 global university, and it’s right here on our doorstep. The opportunity to be part of such an accomplished team was a huge motivator from the moment we received the brief.  Sofia has a brilliant vision for future student recruitment, and views the turbulence of the last two years as an opportunity to advance the university’s strengths.”

Adds head of media at Howatson+Company, Sasha Smith: “We’re absolutely thrilled to be working with UNSW, an exceptional, value aligned partner for our team. We deeply admire their mission and vision, and are confident that together we can accelerate their future ambitions.

The appointment is effective immediately.




Please login with linkedin to comment

Howatson+Company UNSW Sydney

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]