National Indigenous Television (NITV) Will Now Broadcast To 12 Markets
National Indigenous Television (NITV) will move from broadcasting one signal nationally to begin broadcasting to 12 markets from tomorrow, Tuesday 17 May.
The move to a 12 market split transmission – across the five metros and seven regional markets – will support NITV in delivering more targeted programming, including news, sport and weather, tailored for its audiences across the country, as well as introducing the capability for NITV to broadcast live events simultaneously to all five time zones.
This latest development for NITV, the national channel dedicated to First Nations stories and perspectives and part of the SBS network, also presents new and unique opportunities for brands to connect with these audiences, not previously available in the Australian television landscape.
Tanya Denning-Orman (main photo), Birri and Guugu Yimidhirr woman and Director Indigenous Content at SBS, has been with NITV since it was first established as a satellite and cable channel in 2007 before it became available free-to-air to all Australians as part of SBS in 2012, said that this marks another milestone in the channel’s continued growth and evolution.
“NITV continues to grow and strengthen as a channel delivering powerful, entertaining, and important programming providing a voice for Aboriginal and Torres Strait Islander peoples, and a place for our stories to be shared, explored and celebrated.
“Launching a 12-market signal and being able to explore more targeted opportunities for audiences and brands, comes at a time when we’re investing more in First Nations content across our platforms than ever before, and reaching more Australians with our unique storytelling and Black perspectives across the wider SBS network.
“Now, from Noongar Country in the west, Wiradjuri in the east, Yolngu in the north, and everything in between and all around, it’s exciting to continue improving the services we provide for our diverse audiences, whatever part of the country they’re tuning in from,” Denning-Orman said.
This follows the launch of Beyond 3% by NITV and SBS Media in March last year – an initiative creating greater understanding of the role and value of First Nations media and increasing awareness of the benefits of investment by media agencies and brands, with a number coming on board and committing to increase their spend with Indigenous media platforms.
Anna Dancey (main photo), a Gamilaroi woman and NITV’s National Sales Manager, said the initiative has seen interest and investment in NITV increase over the last 12 months, which supports NITV in investing more in content for its audiences, in partnership with the Indigenous production sector.
Dancey said: “With Beyond 3%, we are asking the sector to rethink their media spend and commit to increasing investment in Indigenous platforms like NITV.
“It’s about much more than the ability to engage hard to reach audiences – investment has a direct impact in communities, and in an Australian media landscape that reflects the strength of First Nations peoples, cultures, and history.
“We’ve been overwhelmed by the positive response and interest from agencies and brands wanting to learn more and who have committed to investing more, recognising the opportunities and benefits on offer. We’re excited about the opportunities ahead and the progress that we can continue to make as NITV continues to grow.”
Across the remainder of this year, NITV will premiere more of the distinctive programming that sets it apart including Off Country, a candid documentary series that follows seven Indigenous students as they leave home to board at one of Australia’s most elite schools.
The always entertaining Going Places with Ernie Dingo when it returns for a fifth season later this year; and NITV and SBS’s first co-commissioned drama series, True Colours, a murder mystery in both the First Nations language of Arrernte and in English.
The iconic annual Koori Knockout rugby league tournament will also celebrate its 50th anniversary and NITV’s fan favourite sports panel shows dedicated to the Indigenous perspective, Yokayi Footy for AFL fans and Over the Black Dot for NRL followers, will continue entertaining audiences throughout the footy seasons.
NITV news and current affairs continue to explore the issues that matter with an Indigenous lens, including through flagship programs the award-winning Living Black presented by Karla Grant, and The Point hosted by John-Paul Janke and Narelda Jacobs.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.