Acast Releases 2022 Sounds Smart Report

Photo of young woman with headphones laying on the couch and smiling

Acast, the world’s leading independent podcast company, has today released the 2022 edition of its annual Sounds Smart Report. The report is Australia’s largest body of podcast-specific research, undertaken with the aim of uncovering why people are listening to podcasts, how and when they’re listening, and the impact podcast advertising is having on brands.

Acast commissioned Nielsen to survey 2,000 Australians aged 18+ who listen to podcasts at least once a month. The research focused on three key areas: consumption, engagement and receptivity.

The findings reveal:

  • 39% of podcast listeners have increased their listening in the last six months and 30% plan to increase their consumption in the next six months
  • Podcasting is one of the most immersive environments and a medium that genuinely captures attention. 60% said they are immersed/focused when listening to podcasts. Other audio channels, music streaming and commercial radio, sit at 33% and 22% respectively
  • 30% of respondents considered buying or made purchases of a brand or product after hearing ads on podcasts compared to an equal 23% for both commercial radio and music streaming.

Henrik Isaksson, Managing Director, Acast Australia and New Zealand, said: “In 2021 Acast released the largest body of podcast specific research, with the aim of giving podcasting a voice in Australian media. Since then, podcasts have become even more popular amongst listeners and advertisers alike.”

“Utilising Nielsen Media Analytics for the 2022 Acast Sounds Smart Report has allowed us to gain deeper insight into the Australian audio landscape as it stands today and has further cemented podcasting’s position as a key media channel — one with its own unique attributes versus other audio channels. Podcasting is not just another media channel, it’s one in which advertisers can reach some of the most engaged and immersed audiences around.”

For brands and advertisers looking to find out more about the 2022 Acast Sounds Smart Report click here. 




Please login with linkedin to comment

Acast henrik isaksson

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]