GlobalHealthPR Gets Brand Makeover & Relaunches As GHMC
The world’s largest and most robust network of independent healthcare agencies, GLOBALHealthPR, has today announced it is rebranding to Global Health Marketing & Communications (GHMC).
The network’s new identity, which launched today across its global headquarters and partner agencies in the Asia-Pacific, Americas, and Europe, reflects an evolution and expansion of communications and marketing capabilities in recent years driven by the increasingly integrated and constantly changing media landscape.
The GHMC brand emphasises the meaningful human connections that improve health outcomes for all through the delivery of dynamic, health-lingual experiences globally, regionally, and locally.
“Today is a watershed moment for our network, our clients and the patients we serve, as we work together, to improve the health and lives of people worldwide,” said GHMC chairman and CEO, Jonathan Wilson.
“In a world where media and channels are becoming more blended, we continue to invest in our strategy-first approach to drive behaviour-changing campaigns.
“Our new identity reinforces GHMC’s laser-focus on healthcare, while reflecting the increasingly diversified offerings within our network across partner agencies, and around the world.”
GHMC currently reaches more than 60 markets worldwide, ensuring that clients’ innovations know no borders. Partner agencies from around the globe are hand-selected based on their strength in-market, and healthcare sector expertise.
GHMC services a range of health-focused industries, from biopharma, and biotech companies, to consumer wellness brands, devices, diagnostics, and non-governmental organisations (NGOs).
GHMC partners adapt, pivot, and bring together the right healthcare specialists, in the right geographies, at the right time, to deliver strategic solutions for its clientele.
“As a global communications network, ours has always been different by design,” said GHMC president, Tim Goddard.
“Our agencies are not united by a common set of shareholders, but rather, by a common purpose: breaking down borders to improve health outcomes for all.
“With this singular focus, we’ve spent more than 20 years expanding our footprint and capabilities. While the fabric of our partnership remains unchanged, this new brand represents our unique ability to build, and execute programs that make a global impact, by finding the space where audience needs intersect with client objectives.”
GHMC Asia-Pacific hub lead, exclusive Australian GHMC partner, and principal of VIVA! Communications, Kirsten Bruce, welcomed the network’s new brand identity today.
“Throughout the past 11 years of our much-valued partnership with GHMC, we have consistently teamed with our network to advance the healthcare communications sector, on a local, regional, and global stage.
“The global pandemic has profoundly and permanently shifted the value of effective communications within the healthcare industry.
“As the APAC Hub Lead, we are excited to be positioned at the forefront of industry change, championing the network’s mission to help clients radically improve health outcomes for all.
“Our new brand identity reflects our network’s global shift from traditional PR towards a more sophisticated and integrated approach to media and marketing, offering our clientele a greater suite of services tailored exclusively to the healthcare industry.
Bruce added, “Our GHMC integrated capabilities are broad. They range from market research; medical and corporate marketing and communications; and professional and patient advocacy; to product and disease awareness; media relations; digital and social strategy; clinical trial recruitment; and full creative services.”
Latest News
Poppet’s Postive Party Celebrates First Birthday At New HQ
On Friday night, the new Poppet HQ was filled with free-flowing drinks and plenty of laughs at the production company’s 1st birthday party. After a prolific year, there was plenty to celebrate with Poppet’s industry friends and partners. Founded by Nat Taylor with senior producer Beth Malcher leading the production team, Poppet has experienced a […]
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.