ARN’s The Edge Appoints Mango Communications As Its PR Agency

ARN’s The Edge Appoints Mango Communications As Its PR Agency
B&T Magazine
Edited by B&T Magazine



ARN’s commercial Hip Hop and R&B station, The Edge 96.ONE has appointed Mango Communications, part of DDB Group, as its PR agency.

Mango is now responsible for supporting The Edge96.ONE across PR and will handle the roll out of a highly anticipated rebrand.

The campaign will see Mango Communications drive rapid brand awareness around the new proposition, amplifying the launch and sustaining the momentum through content and talent-led conversations.

The Edge is known for its connection to young audiences and strong presence in the digital space. The brand has identified the opportunity for potential expansion and growth in Australia’s under-served contemporary youth space, with further details regarding the rebrand to come.

In addition to the upcoming rebrand, The Edge has put together a new team of inspiring leaders, content makers, culture creators and out-of-the-box thinkers. There will be key staff announcements, alongside the talent announcements in coming weeks.

“We are excited to be working with Mango at such a pivotal time for The Edge,” said The Edge general manager, Emily Copeland (featured image).

“Our rebrand will be bolstered by Mango’s diverse range of expertise, national team, and progressive strategic and creative approach. We can’t wait to launch this exciting offering with Mango by our side.”




Please login with linkedin to comment

Australian Radio Network The Edge

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]