Lord Of The Fries Appoints Communicado As Its Integrated Agency

Lord Of The Fries Appoints Communicado As Its Integrated Agency
B&T Magazine
Edited by B&T Magazine



Vegan fast food restaurant chain, Lord of the Fries has appointed independent agency Communicado as its retained partner.

Communicado has been tasked to lead the strategic and creative direction including integrated campaign activity throughout the year.

The appointment comes as a result of the brandʼs desire to welcome back customers and reinvigorate the Lord of the Fries brand in 2022, following the pandemic’s devastating impact on hospitality businesses.

The restaurant chain is known for being an ethical fast food business in Australia and New Zealand, as well as for its fries and award winning plant-based burgers, hotdogs, sauces and more.

Lord of the Fries founder, Mark Koronczyk said the plant-based trend is not slowing down, making it an opportune time for brand growth.

“Weʼre really excited to be partnering with the team at Communicado. Despite the hurdles of the pandemic, the demand for plant-based food continues to grow so weʼre looking forward to continuing to build the success of the Lord of the Fries restaurants in partnership,” said Koronczyk.

“We recently launched our new limited edition Lord of the Mac & Cheese, a range of products that can be purchased online and made at home in collaboration with Communicado.

“Through this campaign, Communicado have already demonstrated a strong understanding of the plant-based market and have impressed us with their creativity.”

Communicate executive creative director, Sarah McGregor said, “Like us, Lord of the Fries is a fresh, growing and creatively hungry brand and we canʼt wait to help bring more people back in store to sample their ʻOMG is that really vegan?!ʼ menu.”

The Lord of the Fries appointment adds to the list of new client wins at Communicado including Tassal, Brown Brothers, Gordon Legal and The Sustainable Nutrition Group.




Please login with linkedin to comment

Communicado Lord of the Fries

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]