Cunard Launches Biggest Aussie Campaign To Date Via This Is Flow & The7stars

Cunard Launches Biggest Aussie Campaign To Date Via This Is Flow & The7stars
B&T Magazine
Edited by B&T Magazine



Luxury British cruise line, Cunard, is eager to get in front of its Aussie audience to help reignite the excitement among new and existing passengers.

‘The Fine Line’ campaign is Cunard’s most prominent advertising campaign to date, and has been brought to the market by Sydney-based media agency, This is Flow, and UK-based creative agency, the7stars.

The campaign will now see a heavy media presence to support the launch, in a bid to grow its appeal in the Australian market.

Cunard is launching a new TVC with spots across the Australian Open on Channel 7, Channel 9, Channel 10 and SBS, as well as catch Up TV, digital and social media.

Aptly named ‘The Fine Line’, Cunard’s 30-second hero TVC showcases the way Cunard pays precise attention to detail and finer things in life, demonstrating how a myriad of small differences delivered with attentive care are what makes Cunard distinctive.

In the advert we see the iconic Bellboy demonstrating Cunard’s White Star Service as he makes a series of small adjustments that in turn seamlessly link to guests elsewhere revelling in the bliss of uniquely Cunard moments.

The full-funnel campaign will be supported by a range of visual assets, rolled out across major Australian print and digital titles including The Australian, Traveller, Qantas Magazine and Gourmet Traveller.

“We’re very excited to be launching this campaign to the market after navigating a challenging two years for our industry. Cunard is looking forward to reenergising and reigniting the cruising experience in Australia, and this campaign will help us do exactly that”, said Cunard’s commercial director, ANZ, Katrina McAlpine.

Cunard have invested heavily in this campaign which will run throughout the year.

The campaign comes at a pertinent time as Cunard gears up to reveal its fourth yet to be named ship in early February.

 

Agencies:

Working on the campaign from Sydney’s This is Flow includes Jimmy Hyett, Matt Papasavva and Lauren Pearce.

Cunard campaign leads include Angus Struthers, David Milo Jones, Clementine Hodgin-Culver and Mika Paech.

UK creative agency leads from the7stars include Giles Smith, Barnaby Girling and Nathan Church, Callum Johnston, Suzi Napier and Jake Ainsworth.

 




Please login with linkedin to comment

Cunard the7stars This is Flow

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]