Big Ads’ Rich Media Solution Now Integrated With The Trade Desk

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk

Big Ads and The Trade Desk have joined forces to enable traders to build rich media ads which are ready to serve at the touch of a button.

Once built-in Big Ads’ creative & deal ID platform Buddy, the tags are deployed directly to The Trade Desk for the campaign to go live.

Tech teams from both companies worked together to ensure a seamless flow once a rich media ad unit was built.

Big Ads CEO David Green said, “Hats off to The Trade Desk for making this happen.”

“We are focused on customer delivery and this feeds directly into our core proposition of Speed, Quality & Value for the client.”

“Now you can build the campaign’s ad units and with just one click send them directly to your seat in The Trade Desk ready to go live.”

Green added that most errors occur when humans get involved in the process but by automating it, the risk of something going wrong was removed.

Buddy is designed to allow users to quickly assemble their own rich media ads and offers over 30 formats which are all tested to run across Australia’s best-known publisher sites.

“We’re pleased to partner with Big to level up the automation of high impact mobile campaigns through Buddy,” said Lachlan McDivitt, senior director, trading – ANZ, The Trade Desk.

“This integration reduces time and friction within the activation process, reducing human error and enabling traders to focus their time in driving strategic outcomes for clients.”




Please login with linkedin to comment

Big Ads David Green Lachlan McDivitt the trade desk

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]