Brighte Brings The Sun Home In Its First Consumer Campaign Via Paper Moose

Brighte Brings The Sun Home In Its First Consumer Campaign Via Paper Moose
Andrew McKean
By Andrew McKean



In a fast-paced launch campaign, leading green financier, Brighte has helped Australian’s bring the sun home, with a ridiculous 0 per cent interest on solar.

The campaign, by Paper Moose, explored the energy, excitement and benefits of getting solar to people’s homes in the right way. There’s also a rejigged version of the classic Fatboy Slim hit, that now reads as, “Brighte Here Brighte Now.”

The campaign aimed to boost the Brighte name amongst Australian homeowners, building on its new visual identity and brand platform, Bringing Sustainable Home. An apt choice of words as Brighte knows a thing or two about delivering sustainability.

Last year, Brighte became the sixth-fastest growing technology company in Australia, securing $100million in Series C funding for its green ambitions. Although this success speaks for itself, it certainly hasn’t hurt to have the brilliant team at Paper Moose do a stellar job of spreading the word of this success.

Paper Moose CEO and founding partner Nick Hunter said, “Brighte is a dream partner for Paper Moose and so helping them on their mission to make every home sustainable has been a personal endeavour for the entire team.”

According to Brighte research, 44 per cent of Australian’s are worried about the environment and don’t think they have the power to make a meaningful impact.

However, Malini Sietaram, Chief revenue & marketing officer at Brighte, points out that change is possible if we start in our own homes and of course, Brighte is the ideal partner to begin a sustainable journey with.

She said, “We love Paper Moose’s thinking with Bring the sun home, as it shows Aussies how they can shift power back to their homes through the sun and start Brighte here, Brighte now.”

“The sun is the perfect fit for us. It’s our brand essence and central to our identity, it shines bright.”

The campaign adds to a growing repertoire of purpose-led work by Paper Moose, which recently repositioned to ‘The change makers’ and launched the Buy One Give One initiative to support innovators working to decarbonise our economy.




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